Adding to their powerful legacy of harnessing innovation to create pioneering label solutions, Avery Dennison announced today the release of the AD RDX sustainable product range for paper and film labels.
“More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high-performing range of cutting-edge paper and film products that significantly reduces the use of natural resources,”
said Rob Groen in ‘t Wout, marketing director paper & film solutions at Avery Dennison.
The AD RDX product portfolio for paper and film takes the concept of “less is more” to heart — benefits include less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the usage of oil, water, trees, energy and CO2 emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity.
The broadest sustainable range on the market
Offering both paper and film label products, AD RDX provides the widest range of sustainable face materials on the market. Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO2 emissions and tree and water usage.
Applications cover the Food & Beverage, Home & Personal Care, Transport & Logistics, Retail & Office, and Pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.
Avery Dennison’s Rob Groen in ‘t Wout said:
“As part of our Avery Dennison flagship products and solutions portfolio Sustainable ADvantage, we are proud to offer an innovative solution that reduces the impact of label materials on the environment. AD RDX is one more way we’re helping to lower the carbon footprint in Europe and around the world.”
Avery Dennison achieves another market first by receiving HDPE recycling endorsement from RecyClass for its films portfolio
RecyClass has approved products from Avery Dennison’s film portfolio for complying with HDPE recycling guidelines. Label producers and brand owners across the home and personal care and food sectors will benefit from this accomplishment, which can help them increase recycling rates.
Avery Dennison Corporation (NYSE:AVY) has joined with other leaders in the pressure sensitive label (PSL) industry to form the Circular Economy for Labels (CELAB) consortium. The consortium aims to offer solutions and provide education throughout the industry to enable matrix and release liner recycling.
Avery Dennison officially opens $65 million expansion in Luxembourg
Avery Dennison has officially opened its expanded production facility at the Rodange plant in Luxembourg, completing a $65 million project to strengthen its European manufacturing footprint. The expansion incorporates a state of the art, multi-capability coater, additional slitter capacity, a new packaging line and an automated warehouse.
Avery Dennison opens Intelligent Label Solutions Lab in India
Avery Dennison, a global leader in intelligent label solutions and the world’s largest ultra-high frequency radio-frequency identification partner, has officially opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.
A collaboration of Avery Dennison with Italian design agency Smith Lumen and Italian printer Rotas Italia has resulted in an award-winning design project in wine & spirits. Converters, designers and brand owners are now being invited to receive their own copy of the ‘Black & White’ envelope, with its set of inspiring wine and spirits labels that follow a common design theme.
Avery Dennison Advanced Adhesives portfolio improves performance, productivity and sustainability
Under the theme 'a grip on any challenge', Avery Dennison is launching an Advanced Adhesives portfolio that expands converters’ options with four new adhesive choices - including a clear non-yellowing hotmelt adhesive for chilled food applications; a reclosure adhesive with high solvent resistance for household wipes; a compostable adhesive for fruit and vegetable packaging; and a heat-activated adhesive for automotive textile labelling.
Avery Dennison Corporation (NYSE:AVY) today announced that it named Jeroen Diderich to the role of vice president and general manager for Materials Group Europe, Middle East, and Africa (EMEA), effective January 1, 2017. Jeroen will replace Angelo Depietri, who will be retiring at the end of the year.
Avery Dennison to strengthen pressure-sensitive manufacturing footprint in Europe with $65 million Luxembourg investment
Demand for pressure-sensitive materials continues to grow in Europe. To meet future demand, Avery Dennison is strengthening its European manufacturing footprint with a $65 million investment to expand its Rodange, Luxembourg production facility. The investment is one of Avery Dennison’s largest operational initiatives globally in recent years.
Avery Dennison creates new tamper-evident adhesive S788P
Avery Dennison Labels & Packaging Materials Europe has developed an adhesive that improves product security on pharmaceutical box packaging by leaving clear visible evidence of tampering. The new permanent emulsion acrylic adhesive S788P has twice the internal strength of common alternatives which ensures successful fiber tear if an applied pharmaceutical label is removed.
Avery Dennison completes acquisition of European business of Mactac from Platinum Equity
Avery Dennison (NYSE:AVY) today announced it had completed the acquisition of the European business of Mactac from Platinum Equity, a California-based private equity firm, for the purchase price of €200 million including assumed debt.
Avery Dennison Materials Group (NYSE:AVY) recognized ten pressure-sensitive industry suppliers during the company’s third annual supplier recognition ceremony held on May 24 in Shanghai, China. Winners were selected based on their performance in areas such as sustainability, innovation, service, overall value and quality.
Avery Dennison provides major service enhancements for the Select Solutions portfolio
Avery Dennison is offering enhanced service options for its Select Solutions™ portfolio. The move gives label converters fast and easy access to many more specialist products under the Fasson® EXACT™ and Ready Width™ programmes.
Avery Dennison has brought its sustainability vision to life at its new EU headquarters and Research & Development center in Oegstgeest, the Netherlands. The long-term leased building acts as the European hub for the global Avery Dennison (NYSE:AVY) Materials Group business - a leader in labelling, packaging, and graphics solutions.
PET is by far the most recycled plastic material in Europe, with the equivalent of over 66 billion bottles recycled in 2014. However, recycling siliconised PET liner is more complex and challenging, and was achieved in Europe only last year, when Avery Dennison reached out to PET UK in Scotland. Such recycling offers converters and brand owners an opportunity to move towards a more circular economy and save costs, whilst reducing environmental impacts and greenhouse gas emissions. In 2014 Brothers Drinks was one of the first brands to join the Avery Dennison recycling scheme run in partnership with PET UK.
- Bianka Cramblit
- Product Info
- Created 11 Nov 2021
- Modified 11 Nov 2021
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