Avery Dennison “unleashes the power of less” with AD RDX for paper and film labels

  • Avery Dennison

Adding to their powerful legacy of harnessing innovation to create pioneering label solutions, Avery Dennison announced today the release of the AD RDX sustainable product range for paper and film labels.

“More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high-performing range of cutting-edge paper and film products that significantly reduces the use of natural resources,”

said Rob Groen in ‘t Wout, marketing director paper & film solutions at Avery Dennison.

The AD RDX product portfolio for paper and film takes the concept of “less is more” to heart — benefits include less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the usage of oil, water, trees, energy and CO2 emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity.

The broadest sustainable range on the market

Offering both paper and film label products, AD RDX provides the widest range of sustainable face materials on the market. Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO2 emissions and tree and water usage.

Applications cover the Food & Beverage, Home & Personal Care, Transport & Logistics, Retail & Office, and Pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.

Avery Dennison’s Rob Groen in ‘t Wout said:

“As part of our Avery Dennison flagship products and solutions portfolio Sustainable ADvantage, we are proud to offer an innovative solution that reduces the impact of label materials on the environment. AD RDX is one more way we’re helping to lower the carbon footprint in Europe and around the world.”

See also

Avery Dennison opens Intelligent Label Solutions Lab in India

Avery Dennison, a global leader in intelligent label solutions and the world’s largest ultra-high frequency radio-frequency identification partner, has officially opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

Avery Dennison Advanced Adhesives portfolio improves performance, productivity and sustainability

Under the theme 'a grip on any challenge', Avery Dennison is launching an Advanced Adhesives portfolio that expands converters’ options with four new adhesive choices - including a clear non-yellowing hotmelt adhesive for chilled food applications; a reclosure adhesive with high solvent resistance for household wipes; a compostable adhesive for fruit and vegetable packaging; and a heat-activated adhesive for automotive textile labelling.

PET is by far the most recycled plastic material in Europe, with the equivalent of over 66 billion bottles recycled in 2014. However, recycling siliconised PET liner is more complex and challenging, and was achieved in Europe only last year, when Avery Dennison reached out to PET UK in Scotland. Such recycling offers converters and brand owners an opportunity to move towards a more circular economy and save costs, whilst reducing environmental impacts and greenhouse gas emissions. In 2014 Brothers Drinks was one of the first brands to join the Avery Dennison recycling scheme run in partnership with PET UK.

  • Bianka Cramblit
  • Product Info
  • English
  • Created 11 Nov 2021
  • Modified 11 Nov 2021
  • Hits 274