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This summer AWANTYS is celebrating ten years since its independence. Managing Partner, Carsten Wolansky offers an overview of how the company has evolved since that day.
How has business changed for AWANTYS during its ten years of independence?
Since the management buy-out in 2011 we have been consistently striving to translate our new independence into tangible added values for our customers which are seeking the development and production of customized primary packaging solutions.
We are now able to adapt our product portfolio much more effectively and flexibly to meet our clients' needs since we are no longer bound to a global group. Being outside the processes of a larger group AWANTYS can now react more quickly to client requests and can provide a more personal service. This is driven by the fact that our staff's average period of employment exceeds ten years, therefore this level of experience allows us to be agile in the production of turnkey solutions.
Another important change has been the reduction of overhead structures which allow us to deliver our projects at a competitive price level. AWANTYS's business and client base has been growing continuously since 2011 and this is a clear indicator that our customers clearly value the benefits that we can offer.
What do you perceive as being the most significant achievements during this time?
From my point of view, there are a number of major milestones that AWANTYS has been able to achieve since its independence.
Firstly, the internationalization of AWANTYS’ client base. Following the management buy-out, we had to leave all our major clients from outside of the DACH region at our former group. Since then, the fact that AWANTYS has been able to develop and produce projects for renowned international players such as COTY, LVMH, BOGART or DIPTYQUE is a key achievement.
The completion of our product portfolio. As part of a group we had to work accordingly and were restricted to certain components and technologies. As an independent company, we have been continuously complementing our product portfolio and we can now offer packaging solutions from plastic, metal, glass and wood, in addition to all known decoration technologies. This agility allows us to realize a broad range of projects ranging from mono-material single components to multi-material packaging designs and turnkey solutions for fragrances.
The development and industrialization of sustainable packaging solutions. In the light of the evolving climate crisis, the implementation of sustainable packaging solutions is more important than ever before. Since 2011, AWANTYS has introduced several such solutions in reusable stone (AWYSTONE) and porcelain (AWYWHITE) as well as in its proprietary non-petrochemical bio compound RCM-1801 (AWYVERDE) and in post-consumer resins (AWYCYCLE). Reference projects such as LVMH's Loewe perfume, Jardines de Sabatini, which features a black marble closure, illustrate that these innovations are well accepted by the market.
What is your vision for AWANTYS for the next decade?
We will continue to supply our existing customers with the quality products to which they are accustomed in addition to strengthening our position as a provider of customized packaging components. This is our main objective for the 2020s - to provide turnkey solutions from both conventional and sustainable materials to markets outside the DACH region.
In order to realize this vision, we have started to establish our own Paris-based sales team for the France and Southern European markets which will also strengthen our French-speaking project management capacities.
In addition, AWANTYS is investing heavily in its R&D lab and diversifying its supply chain in order to provide an optimally tuned product portfolio to its clientele. We are convinced that in combination with our production footprint in Eastern Europe, this is the optimal way for AWANTYS to continue along its growth path through the next decade.
—Carsten Wolansky Managing Partner (pictured)
AWANTYS collaboration with Lalique Beauty results in award
This month, Lalique Beauty received the CosmétiqueMag bronze award in the category Parfums Masculins – Marque Exclusive Et Distributeur with its first fragrance for Brioni. The AWANTYS team congratulates Lalique for the award and feels honored for having had the chance to contribute to this successful launch.
AWANTYS chosen as technical designer and supplier for AIGNER INITIAL
For the closure system of its fragrance AIGNER INITIAL, E.A. Cosmetics Group chose AWANTYS as technical designer and supplier. The highlight of the pack is the five-piece cap which is partially lacquered and metallized and comes with a weight part, is a removable coin in galvanized zamac carrying the AIGNER logo.
AWANTYS decorates BENTLEY‘S UNBREAKABLE by LALIQUE with real slate
The flacon of LALIQUE BEAUTY’s BENTLEY MOMENTUM UNBREAKABLE carries plates from real slate which were developed and assembled by AWANTYS. The slate’s natural surface makes each flacon a unique specimen and allows the realization of new visual and haptic effects that cannot be achieved with conventional decoration technologies.
AWANTYS develops turnkey packaging for MM Fragrance's Von Sierstorpff
For the fragrance VON SIERSTORPFF by MM FRAGRANCE, AWANTYS developed and supplied all primary packaging components. The Von Sierstorpff pack design’s unprecedented differentiator is its closure in real sterling silver which is decorated with a relief of Kaspar Heinrich baron of Sierstorpff.
Full-service packaging by AWANTYS for LUXESS' Tom Tailor By The Sea
On behalf of LUXESS Group, AWANTYS has developed and produced the entire primary packaging system for Tom Tailor By The Sea. AWANTYS has the expertise and knowledge to develop and produce complete luxury primary packaging systems for the fragrance industry.
See skincare, make-up and fragrance packaging in a new light
Beauty packaging comes in many shapes and forms, yet it's not always easy to appreciate the intricacies that go into every piece unless you have the opportunity to look closely. AWANTYS is offering brands the chance to do just that, without having to move from their chair.
Full-service packaging for LUXESS Group's ESPRIT ESSENTIAL fragrances
For LUXESS Group’s perfume ESPRIT ESSENTIAL, AWANTYS has developed and produced all of the primary packaging components. The flacons in capacities of 20 & 40ml for women and 30 & 50ml for men are decorated with printings and gradient varnishings.
AWANTYS renews its Quality Management
AWANTYS has been successfully re-certified by TÜV Rheinland. The beauty packaging company has once again been ISO 9001:2015 certified, highlighting the organization's expertise in consistently meeting customer expectations with good quality products and services.
GOSH Copenhagen‘s DREAMCATCHER supplied by AWANTYS
For its fragrance DREAMCATCHER BY ISABELL KRISTENSEN, GOSH Copenhagen sources the entire primary packaging from AWANTYS Group. The full-service project includes the pump and collar as well as a transparent Surlyn cap and a 50ml bottle which comes with a two-color silk-screen printing.
Innovative & safe customer interaction - AWANTYS Group presents extended range of sustainable packaging solutions at the industry’s first virtual trade show Webpackaging LIVE
AWANTYS Group is showcasing its sustainable packaging innovations and extensive portfolio of standardized cosmetics packaging components at the industry’s first digital trade show Webpackaging LIVE. The entire portfolio of more than 1,000 designs can also be browsed at AWANTYS’s digital showcase.
AWANTYS develops and produces Maria Galland’s Exclusive Line
The entire primary packaging for the jar of Maria Galland’s Exclusive Line has been developed and produced by AWANTYS. The closure consists of four individual pieces and comes with a high-end finishing including a digital printing on the jar’s bottom.
- Jo Webb
- Created 12 Aug 2021
- Modified 05 Aug 2021
- Hits 1251