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    New açai berry can by Rexam launched in South America

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    • Ball Corporation
    New açai berry can by Rexam launched in South America
    North America, USA, South America, Eating, Drinking, Beverages - Non-Alcoholic, Beverages - Alcoholic, Premium, Primary Packaging, Beverage Cans, Beverage Cans - Aluminium, Secondary Packaging, Labels, Metal, Metal - Aluminium, Packaging Decoration, Metallization, Printing, Decorating

    Bony Açaí has just launched its new can produced by Rexam, the leading beverage can and end manufacturer in South America. The can features an innovative decorating scheme where white ultraviolet ink is used to make it glow when exposed to UV black light.

    Its label is also printed in HD, using purple metallic ink and pearl varnish together in an original way to give the product a premium look. The new can will be available in the South American market from August.

    This new can was officially introduced to consumers at the start of August during the UFC 163, the fourth Ultimate Fighting Championship event in Rio de Janeiro.

    Rexam is the major manufacturer of beverage cans and can ends in South America. They make aluminum cans in various sizes for a wide variety of beverages, including beer, soft drinks, juices, energy drinks, FABs (Flavoured Alcoholic Beverages), wine and tea. Rexam's plants are strategically positioned across the continent to provide customers with what they need, when they need it.

    See also

    Produced by Rexam, the Skol Beats Senses beer can pioneers the use of transparent UV ink

    At the end of October, Skol Beats Senses – specially developed for people who are looking for new night life experiences – will reach the markets. Mild and refreshing, Senses is the first and only beer-based drink that can be consumed on the rocks, so it can be characterised as a more exclusive and versatile beverage. The can produced by Rexam – the leading beverage can and end maker in South America – features a matt varnish coating and transparent UV ink that glows in the dark when exposed to ultraviolet light.

    Rexam receives silver at 2014 ABRE Brazilian Packaging Awards

    Rexam, the leading beverage can and end manufacturer in South America, was awarded the silver trophy for the Alcoholic Beverage Packaging category of the 2014 ABRE Brazilian Packaging Awards. The beverage can maker beat competition with the FUSION aluminium bottle for Smirnoff Ice. The 11oz bottle is unique in the Ready to Drink (RTD) category in the country; it is the lightest bottle in the South American market and showcases Rexam's HD printing which allows the print of highly detailed images on the label.

    • Brand Launch
    • English
    • Modified 01 Sep 2015
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