Adelcoco, a company specialising in coconut-based products with more than ten years experience in the market, has recently launched a new can design for its coconut water. Produced by Rexam, it showcases a variety of can innovations including a matte varnish finish, high-definition printing, bright white paint and a green tab.

The brand's new appearance is part of the company strategy for the run up to the soccer World Cup. The expectation is to attract consumers with its new eye catching cans and on shelf presence.

Adelcoco's new cans have already hit shelves in the Brazilian regions of Ceará, Goiás, Minas Gerais, Rio de Janeiro, Rio Grande do Sul and São Paulo.