Ball Corporation, the leader in aluminum aerosol packaging, brings to life a new technology that is changing the shape of the industry: At the ADF&PCD exhibition in Paris on Jan. 30 and 31, 2019 – the world's biggest event for the aerosol, dispensing, perfume and cosmetic packaging community – Ball introduces its 360° aerosol can. The newly developed technology brings another dimension to can contouring, using a process that allows custom shaping, symmetrically or asymmetrically, up to the full circumference of the can, ultimately benefiting both brand owners and end consumers.

360° Can Demands to be Seen and Touched

Ball paired its graphics expertise with innovative shaping to produce a can that is visually engaging from every angle. 360° offers brands a new advantage, delivering an aerosol package that communicates their story, stands out on the shelf, and consumers will want to examine more closely.

The true value of the 360° is found where graphics and embossing intersect. Artwork oriented to the recessed area complements the shaping and allows for dynamic detail. For brands that embrace a clean and simple aesthetic, this new dimension can add drama without clutter.

Global Innovations Director, Jason Galley says: "360° brings can design to the next level, as varied shaping is available around the entire circumference of the can. The recessed area goes beyond visual engagement: It also provides ergonomic benefits to the customer. The shaped area can be oriented in a way that provides the consumer with grip, a feature that comes in handy with products where slippage is a usability concern."

The Most Sustainable Aerosol Pack

Aluminum aerosol cans provide the perfect packaging format for personal care and household products, presenting the look and feel the brand owner intended while also protecting the product during transit, whilst remaining lightweight. In addition, aluminum aerosol packaging has a unique sustainability profile and many advantages when compared with other packaging materials, such as plastic. When an aluminum aerosol package is empty, the materials are collected and can be recycled, again and again, with no loss of quality, making aluminum cans the most valuable containers in the recycling stream.

Held in Paris on Jan. 30–31, 2019, visit Ball at the ADF&PCD exhibition at stand V12. In addition to offering an extensive product portfolio, Ball guides customers through the benefits of the 360° aerosol can and aluminum aerosol packaging.