The new smaller 330ml amber bottle has the words 'Craft Beer' embossed around the shoulder and is ideal for the new generation of ales which often have a higher alcohol content by volume.

Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter, was formerly Head Brewer at the neighbouring Brakspear Brewery.

“While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing,” said Peter. “For some time there has been a variety of 500ml bottles available but the choice in 330ml has been very limited, so Beatson Clark's initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”

He added: “We are a bottled beer only business selling absolutely nothing to pubs so we have to be good at bottled beer. We produce not only our own Ridgeway beers but also a number of bespoke lines, particularly lagers, for the restaurant and wholesale trade.

“Because of that the opportunity to use a generic ‘Craft Beer’ branded bottle is ideal for what we do and matches the profile of both our beers and our customers.”

Peter said he wasn’t tempted to follow other breweries down the aluminum cans route.

“Right now craft canned beer is very trendy – bizarrely there is even an idea in some circles that a can is somehow better quality than glass packaging. That notion is complete rubbish!

“Canned beer is inevitably inferior because of the difficulties in eliminating oxygen from the package, and even more so when small-scale packaging is considered.”

Alison Hughes, Business Development Manager at Beatson Clark, says embossing is an effective and affordable option for small breweries.

“Our new embossed standard 330ml beer bottle is ideal for small breweries who want to differentiate their product on the shelf, and if you’re looking for a unique embossed container our designers can produce a bespoke bottle tailored to the product,” she said.

“We can also customise our standard bottles by having the brewery’s name, a logo or any other design embossed onto the finish moulds. This is more cost-effective than investing in a fully bespoke design and it allows for the bottle to be manufactured in smaller volumes.”

Beatson Clark’s extensive standard drinks range contains 30 bottle designs in a variety of shapes and sizes, available in both amber and white flint glass. Several of these bottles are lightweighted and many are available from stock, giving breweries plenty of choice when it comes to finding a packaging solution to suit their product.