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Pennington Distilling Co. redesigns the bottle for its Pickers Vodka to grab attention on shelf while communicating its connection to Nashville and its musicians.
Established in 2011, Pennington Distilling Co. is an artisan distillery nestled in the historic Nations neighborhood of Nashville, TN.Pennington’s Pickers Vodka, the company relays, “is an excellent, handcrafted vodka that reflects Nashville’s distinctiveness.”
Distilled 11 times through Pennington’s state-of-the-art column still, filtered four times, and blended with premium Tennessee limestone water, the vodka is distinctive indeed. However, the packaging in which the spirit launched in April 2015—a stock bottle with a plastic closure—was not.
In 2018, Pennington looked to Berlin Packaging and its Studio One Eleven design team to redesign the bottle to reflect the vodka’s uniqueness. The caveat was that the new structure had to be able to run on the distiller’s existing filling line with minimal disruption.
According to Scott Jost, Berlin Packaging Vice President of Innovation & Design, as with all new structural packaging design projects, Berlin began by auditing Pennington’s filling, capping, and labeling capabilities to understand the interplay between the processing equipment and the soon-to-be-outgoing packaging.
“Concepts that require no line modifications or adjustments are considered ‘operationally invisible’ solutions,” he explains. “For the Pickers project, we targeted minimal operational impact by maintaining filling-head height and bore, overall diameter, label area, and the closure within the range of existing equipment adjustability.”
Other than height, diameter, and label area though, the new bottle strikes an entirely different chord, embossed with details that clearly connect the brand with its music city roots. The clear glass bottle, designed by Studio One Eleven and supplied by Berlin’s Bruni Glass division, prominently features an embossed guitar pick bearing the iconic three stars of Tennessee’s state flag near the its neck.
To reinforce musical connections and influence, the two sides of the bottle are embossed with the neck of a guitar, giving Pickers a matchless look from every angle.
According to Jost, 3D data sets were invaluable during all phases of the project.
“From early visualizations showing how light would refract within the visually complicated ‘fretboard’ detailing to communicating seamlessly with toolmakers and line operators, 3D files and the prototypes we produced from those files allowed stakeholders to explicitly understand the design concept’s implications across the entire supply chain,” he explains. “The result was greater confidence, faster approvals, and improved speed-to-market for Pennington’s new packaging.”
Pennington launched the new bottle in August 2018 in a 750-mL and a 1-L size. Raving about the bottle’s ease of handling are consumers—and bartenders especially—who attribute the bottle’s better grip to its slender width and guitar-fret embossing. Retailers have responded enthusiastically as well, as the clean design and ROPP finish have resulted in an improved shelf presence for Pickers. Since the new bottle was introduced, the Pickers Vodka brand has expanded to 17 states nationwide.
“As Pennington Distilling Co. has grown, the need to work with a vendor such as Berlin Packaging that can source and manage all of the components of our brand’s packaging has been invaluable,” says Jeff Pennington, company Founder and President. “By streamlining this process, we are now able to focus our attention on what we love to do, which is make a great product.”
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Berlin Packaging, the world's largest hybrid packaging supplier, announced today the acquisition of Cannasupplies, one of Canada's largest suppliers of packaging solutions for the cannabis industry. The transaction expands Berlin Packaging's product offering for cannabis packaging and adds significant expertise in the Canadian cannabis end-market.
Berlin Packaging continues its expansion in the United Kingdom with the acquisition of Raepak Limited
Berlin Packaging, the world's largest hybrid packaging supplier, announced today the acquisition of Raepak Limited, a leading supplier of plastic packaging for the cosmetics and personal care end-markets. Based in Norwich, England, Raepak offers a wide variety of pumps, sprayers, dispensers, airless bottles, tubes, roll-on bottles, and other packaging containers and closures for the beauty industry.
Berlin Packaging acquires Glass Line
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Berlin Packaging's acquisition of Novio Packaging establishes Europe's first packaging supplier for all markets and substrates
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Vidrimon Marks fourth acquisition in 2019 for Berlin Packaging
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Berlin Packaging's significant European expansion continues with acquisition of Vetroservice
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Berlin Packaging continues European expansion with acquisition of Vincap & Adolfse Packaging
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Berlin Packaging has a noble mission – Job creation and rapid expansion across North America and Europe
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From a garage in Omaha in 1898, Berlin Packaging continues worldwide expansion by adding a new continent
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Peace Tree brewing company finds success with packaging redesign
“There are so many benefits associated with the new packaging,” explains Pfitzenmaier. “They include better ergonomics, easier opening, a distinctive look, increased capacity, increased production and stocking efficiencies that heightens our distribution and growth.”
Mylanta returns with new look thanks to Berlin
Our legacy teal bottle was synonymous with the liquid antacid segment, and the new Mylanta needed an equally unique bottle to continue that legacy. The bottle that Berlin designed not only speaks to the iconic Mylanta brand but has a number of convenience features that today’s consumers value.
- Marco Borruso
- Company News
- Created 17 Dec 2018
- Modified 21 Mar 2019
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