RPC's new jar makes an impression on-shelf

  • Berry Bramlage

Leading Italian cosmetic company ESI SpA has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream.

The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastic to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains.

The injection-moulded jar features an inner layer in blue polypropylene and a transparent outer layer in SAN. This double-wall design helps to maximise the jar's quality positioning and on-shelf impact.

Advanced decoration techniques incorporating a matt varnish finish combined with hot stamping in silver further enhance the pack’s consumer appeal.

See also

  • Frank Robledano Espín
  • Product Info
  • English
  • Created 21 Apr 2015
  • Modified 04 Sep 2015
  • Hits 1585