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Johnnie Walker revisits Game Of Thrones with CCL Label

Eating, Drinking, Beverages - Alcoholic, Spirits - Dark, Primary Packaging, Sleeves, Labelling, Sleeving, Sleeve Shrinking

After the overwhelming success of Johnnie Walker’s White Walker Diageo revisits the Game of Thrones saga with a new set of limited editions.

The two whiskeys are inspired by the name of the novels the series is based on: „A Song of Ice and Fire“. The Song of Ice Whiskey was blended from single malts distilled at Clynelish in Northern Scotland and is best enjoyed over ice.

The Song of Fire was distilled at Caol Ila on the Isle of Islay – the southernmost island of the Inner Hebrides. It is smokier, spicier and best enjoyed neat for a warm and smooth finish.

To create stunning 360° decorations for the two, Diageo relied on long-term supplier CCL Label who had also delivered the Shrink Sleeves for the White Walker edition.


The furry beast on the frosty looking “Song of Ice” Whiskey is a Direwolf. Thanks to the combination of metallic and matt effects the bottle is fully immersed into a fantastic winter landscape with glittering snow and bare trees. The wolf’s fur stands out thanks to tactile effects.


“The Song of Fire” whiskey features a monstrous dragon surrounded by a blazing landscape. The iridescent background shines in vivid shades of red and yellow making it look like it is actually on fire. The dark beast of the sky is covered in scales highlighted with tactile varnish.

See also

  • Brand Launch
  • English
  • Modified 23 Oct 2019
  • Hits 1683