After the overwhelming success of Johnnie Walker’s White Walker Diageo revisits the Game of Thrones saga with a new set of limited editions.
The two whiskeys are inspired by the name of the novels the series is based on: „A Song of Ice and Fire“. The Song of Ice Whiskey was blended from single malts distilled at Clynelish in Northern Scotland and is best enjoyed over ice.
The Song of Fire was distilled at Caol Ila on the Isle of Islay – the southernmost island of the Inner Hebrides. It is smokier, spicier and best enjoyed neat for a warm and smooth finish.
To create stunning 360° decorations for the two, Diageo relied on long-term supplier CCL Label who had also delivered the Shrink Sleeves for the White Walker edition.
The furry beast on the frosty looking “Song of Ice” Whiskey is a Direwolf. Thanks to the combination of metallic and matt effects the bottle is fully immersed into a fantastic winter landscape with glittering snow and bare trees. The wolf’s fur stands out thanks to tactile effects.
“The Song of Fire” whiskey features a monstrous dragon surrounded by a blazing landscape. The iridescent background shines in vivid shades of red and yellow making it look like it is actually on fire. The dark beast of the sky is covered in scales highlighted with tactile varnish.
Juice and nectar brand «Rich» has launched a new range of cold storage juices «Rich Superfruits» with no sugar or preservatives used in production. CCL-Kontur, Coca-Cola’s well-established partner, has been entrusted to develop the label printing technology for the new product range. The goal was to highlight the naturalness of the product itself keeping the concept of minimalist label design.
CCL Label Trittenheim thanks C. F. ROTHBAUM for entrusting them with the creation of the labels for their ROTHBAUM CIDER IMPÉRIAL. The ROTHBAUM CIDER IMPÉRIAL is a handmade “Heaven Nectar” that captures the elegance and finesse of the Eifel’s and Moselle’s apples which are also reflected in the product design.
CCL Labels offers innovative decoration solutions enabling brands to achieve their sustainability goals – with recycled content. CCL Label is constantly working on new label constructions that help reduce the environmental impact of their customers’ products while maintaining the brand identity and premium appearance.
Digital advantage: Effectively outfitting crafty RTD cocktails
That Boutique-y Gin & Whiskey Company by Atom Brands UK launched a range of crafty gin-based cocktails. They roll out this summer to the UK and Europe. Australia and New Zealand will be following later. The colourful decoration is produced at CCL East Kilbride.
- Jo Webb
- Brand Launch
- Created 23 Oct 2019
- Modified 23 Oct 2019
- Hits 816