Stretch Sleeves are a fantastic product decoration – they are thin and material efficient, require no adhesives and no heat to apply them. They are a sustainable solution and enable effective and high-quality 360 degree decoration and brand communication. The whole story just got better: We now offer digitally printed Stretch Sleeves that give brands all the opportunities in the world to connect with the consumer.
CCL Label, a world leader in specialty label and packaging solutions, presents CANtastic a new type of aluminium can packaging that offers maximum hygiene and ideal marketing possibilities for promotions.
“This new packaging product is all about connection and protection – it guarantees maximum cleanliness from production to the Point-of-Sale in supermarkets, convenience store or gasoline stations, were cans are often openly displayed in an unprotected environment to catch the attention of the consumer. With CANtastic the cans are protected against all kinds of possible contaminations while ideally promoting the brand owner’s message”, says Reinhard Streit, Vice President and Managing Director Food&Beverage at CCL Label. “It goes further than other aluminium cans available in the market, allowing brand owners to build maximum trust with the consumers.”
Consumers demand more hygiene and food safety
“We see that COVID-19 has transformed the consumer landscape – trust in brands is more important than ever. Health is now connected to heightened issues of food safety and hygiene with two-thirds saying that being healthy is being safe. Improving food safety is cited as the number one priority for manufacturers”. A study carried out by IPSOS revealed that two thirds (66%) of consumers 'concerned' with the safety of their food and the Packaging Survey released by McKinsey* revealed that concerns connected to food safety and hygiene is a new trend amongst the top 6 packaging industry trends.
Promotions: Back to a “New Normal”
“Once the lockdown restrictions are lifted and life becomes more normal again, we expect promotional activities from brand owners to become an important marketing tool again. Our CANtastic decoration can offers ideal space for branding and consumer communication. Firstly, there is additional space on the lid for extra activities or design possibilities. Contests, lotteries and loyalty programs can easily be integrated as well as Virtual Reality elements or special QR codes for unique and secure digital identity”, explains Streit.
Sustainability: Aluminium Can are Widely Recycled
The specially engineered sleeve and top construction allows for normal recycling of the aluminium can which is very widely recycled in most countries. Aluminium is a 100% recyclable and sustainable metal and nearly 75% of all aluminium ever produced is still in use. Recycling aluminium saves over 90% of the energy needed to make new aluminium**.
**Source: European Aluminium https://www.european-aluminium.eu/
Juice and nectar brand «Rich» has launched a new range of cold storage juices «Rich Superfruits» with no sugar or preservatives used in production. CCL-Kontur, Coca-Cola’s well-established partner, has been entrusted to develop the label printing technology for the new product range. The goal was to highlight the naturalness of the product itself keeping the concept of minimalist label design.
CCL Label Trittenheim thanks C. F. ROTHBAUM for entrusting them with the creation of the labels for their ROTHBAUM CIDER IMPÉRIAL. The ROTHBAUM CIDER IMPÉRIAL is a handmade “Heaven Nectar” that captures the elegance and finesse of the Eifel’s and Moselle’s apples which are also reflected in the product design.
CCL Labels offers innovative decoration solutions enabling brands to achieve their sustainability goals – with recycled content. CCL Label is constantly working on new label constructions that help reduce the environmental impact of their customers’ products while maintaining the brand identity and premium appearance.
Digital advantage: Effectively outfitting crafty RTD cocktails
That Boutique-y Gin & Whiskey Company by Atom Brands UK launched a range of crafty gin-based cocktails. They roll out this summer to the UK and Europe. Australia and New Zealand will be following later. The colourful decoration is produced at CCL East Kilbride.
- Jo Webb
- Product Info
- Created 18 Mar 2021
- Modified 23 Mar 2021
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