EDEKA Kempken Becomes First European Grocer to Adopt EEASY Lid

Last month, CCT had the pleasure of announcing that EDEKA Kempken has launched the EEASY Lid in select stores in Krefeld, Germany, bringing the jar lid innovation to European customers for the first time.

As a family business with stores throughout Krefeld, EDEKA Kempken provides high-quality products with an elevated level of customer service. The family-owned grocer places an emphasis on innovation, incorporating the latest trends and possibilities into their stores and products.

The aluminum lug EEASY Lid is available on the new tomato-basil flavor of EDEKA Kempken’s private-label pasta sauce, providing customers with a new level of accessibility.

“I was quickly convinced that CCT’s EEASY Lid is a great innovation and a real help for many people opening jar lids," said Heiner Kempken, CEO of EDEKA Supermarkets in Krefeld. "That’s why we’re presenting this new lid in our stores. We stand for quality and innovation for our customers.”