2017’s “One Fair, Two Venues” edition registers 83,793 visitors representing 135 countries, +9% compared with last year’s exhibition.

Cosmoprof Asia keeps growing, confirming the success of the “One Fair, Two Venues" format.  The launch  of "Cosmopack  Asia", held  at  the AsiaWorld - Expo  (AWE) from 14 to 16 November, alongside Cosmoprof Asia in the Hong Kong Convention and Exhibition Centre (HKCEC) from 15 to 17 November, attracted record breaking numbers.

Cosmoprof  Asia 2017 reinforced once  again its  role  as  the  most relevant networking  event  for  the  beauty  industry  in  the  Asia - Pacific  region,  gath ering  under  one  roof  buyers,  distributors, suppliers and retailers from all over the world. 83,793 beauty  professionals  from 135 countries and regions visited  the  two  fair venues,  with  an  increase  of 9% compared with 2016.

Further statistics reveal 2877 companies exhibited this  year,  representing 54 countries and regions , showing an increase of 7% compared with last year. In addition, the exhibition area grew to 108,600 sqm, an 11% increase year on year. Broken down into country visits, registering the highest double digit growth leaps were Japan with 24%, Australia with 22% and China with 20%. Singapore’s 15%, Indonesia’s 14% and Korea’s 14% increases were also indicative of healthy growth.

The USA and Taiwan region also made it into the top 10 country visits with double digit growth of 11%. Thailand and the Philippines showed steady growth finishing in the top 10. Pavilions representing  25  countries and  regions increased  the  international  appeal  of  the  exhibition and  included Australia, Belgium, Bulgaria, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Latvia, Pakistan, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA.

Korea was the Country of Honour for 2017, presenting the leading cosmetic trends and novelties of the industry, known world wide as “K-Beauty”.

“This year’s expansion of Asia Pacific’s most popular and extensive beauty industry expo to two venues has opened up the potential for more cutting edge products, services and packaging trends to reach the region’s growing network of buyers, distributors, suppliers and retailers,” commented Michael Duck, executive vice president at UBM Asia Ltd and director at Cosmoprof Asia Ltd “Cosmoprof Asia is undisputedly the event of the year for the industry, and it now has the space to continue to grow exponentially going into the future.”

“Cosmoprof Asia’s new format across two different product areas has allowed a gr eater insight into both the industrial reality and finished products, making the Cosmoprof brand even stronger,” says Gianpiero Calzolari, president of BolognaFiere. “Cosmoprof Asia collects the entire beauty chain under one roof and is the only event in Asia Pacific that represents all sectors, providing a unique opportunity for visitors to be informed, updated and do business."

COSMOPACK ASIA – AsiaWorld - Expo

COSMOPACK  ASIA at AWE put the spotlight on the supply chain. 843 companies from 23 countries and regions took part in the show covering an exhibition area of 38,600 sqm. Exhibitors represented all segments of the industry; raw materials and ingredients, manufacturing, machinery, primary and secondary packaging. Among them were Art Cosmetics,  Bara lan,  B.Kolor  MakeUp&Skincare,  Chromavis,  Englewood,  Fiabila,  FS  Korea,  Fusion  Packaging, Gipicco’s, Gotha Cosmetics, HCP, HCT, IL-Cosmetics,  Omnicos  Group,  Pennelli  Faro,  Quadpack, Regi, Schwan Cosmetics, SGD, Virospack and Yonwoo, together with country pavilions representing Italy and France.

Among the most interesting initiatives on the show floor, "The Light Powder Factory" allowed visitors to observe the entire  supply  process  of  a  compact  powder,  from  formulation  to packaging. The project demonstrated  the successful  collaboration  between the  international  design  agency Centdegrés and leading  packaging  suppliers, manufacturers and companies speciali s ed in machinery and equipment ACME Cosmetic Components, Cosmei, MYC Packaging Innovation, Nastritex, Omnicos Group and Wish-Tech. Among the special projects at AWE, "Cosmolab" featured a laboratory where visitors could test the technology and supply process for a bath fizzer, thanks to another industry collaboration, this time with Opal Cosmetics.

Innovation and research have always been celebrated at Cosmopack Asia. The “Cosmoprof Awards – Innovation Circle",  in  collaboration  with  Beautystreams  and Centdegrés ,  honoured the  best  proposals  for  formulation, technology and packaging among exhibitors in AWE. Chosen by a jury of international beauty experts, the winners were Gotha Cosmetics S.r.l. for  the  category Make-up  Formula, Bkolormakeup  &  Skincare  S.p.a. for  the  best Skin Care Formula, Yonwoo Corporation for the category Skin Care Packaging Technology, Starry Vision Co., Ltd for the  best Make - up Packaging  Technology and HCP Packaging  Hong Kong Ltd for the  best Packaging Design.

Yonwoo Corporation won the prestigious Special Jury Award. This year’s Cosmotalks attracted  high  attendance, with designers, trendsetter s and international  experts from companies, trade magazines and agencies invited to share their know-how on the most cutting edge beauty issues. The talks were organised with the collaboration of Beautystreams, Centdegrès, CosmeticsDesign.com, Ecovia Intelligence, Hong Kong Society of Cosmetic Chemists, Neuni Group, NPD, WGSN and Yang Design.

HONG KONG CONVENTION & EXHIBITION CENTRE

From 15 to 17 November, 2034 companies from 53 countries and regions specialising in finished beauty products exhibited at the HKCEC covering all the segments of the cosmetic industry. Special areas were created in order to better guide attendees during their visit.

For example, Discover Trends was dedicated to the latest trends and focused on home beauty devices, baby care and halal cosmetics. Sustainability and organic beauty were key topics for the brand new hall dedicated to Natural & Organic, answering the growing trend for natural products in the Asia-Pacific  market. Last  but not least, Wellness  & Spa covered products and services related to the expanding spa and wellness industry.

The journey of “The Light Powder” project continued here. After the discovery of the compact powder production process at Cosmopack Asia, “The Light Powder Experience” at HKCEC offered visitors the chance to follow the fascinating shopping experience of a compact powder, where they could try out three different colors and textures of the highlighting powders, which were packed in special cases created by Cosmei. Visitors could also enjoy the social and multi-sensorial installations created by Centdegrés. At HKCEC, a jury made up of opinion leaders and influencers honoured the most innovative product proposals.

The winners  of "Cosmoprof  Awards -Beauty Circle", organised in collaboration  with both Beautystreams and Centdegrés, included Wunder 2 for the best Make-up Product, PLABIO Co., Ltd for the category Skin Care Product, Manucurist for the best Nail Product, Studio Ma D.O.O. for the category Hair Product and Gellé Frères France for Natural & Organic. The Best Beauty Brand Online Award was presented to Gellé Frères France. A busy calendar of conferences enriched the visitor experience on the show floor at HKCEC.

The sessions scheduled for Cosmotalks , organised  in  collaboration  with Cosmetic  Observer, Creative  Capital, Google, Japan  Beauty Week, Kline and Mintel, focused on the latest trends on the Asia-Pacific region, especially Korea, Japan and China, as well as on more international issues like the effects of the digital revolution, the development of luxury cosmetics and the impact of Millennials on cosmetic companies’ marketing strategies, sell out policies and product design.

In The Forum area two important conferences took place. The Cosmoprof Asia Spa Conference, in collaboration with AsiaSpa Magazine, shared details on the latest trends, services and economics of the spa and wellness sector, while the first edition of the Natural & Organic Symposium, in collaboration with Ecovia Intelligence, focused on marketing strategies and trends for the green beauty market.

Cosmoprof  Onstage hosted  live shows  and  demo  sessions  on  make-up,  nail  art  and  hair  styling  with  special attention to “K-Beauty”, presented by Korea as Country of Honour 2017. Meanwhile, the AHMA hair show was staged to showcase the latest hairstyles and techniques by renowned hair masters and emerging talents. In addition, the Japan Beauty Week “Catch up! Japanese New Kawaii Beauty” show presented Japan’s latest make-up trends in collaboration with Japan’s popular women’s magazine “non-no”.

The  last  show  day  featured  the  Hong  Kong Pro fessional Nailist Union Competition 2017, organised by the Hong Kong Professional Nailist Union with more than 200 contestants from around the world taking part in eight categories. Boutique, a sample bar of cosmetics  in  travel-size  format, continued  its  success  in to its  fourth  year  featuring 14 sponsored products and packaging by Baralan.

Visitors purchased  mini-size  products for a symbolic price, with revenues going towards the Hong Kong Breast Cancer Foundation.

Save the Dates: The 23rd edition of Cosmoprof Asia will take place from 13 to 15 November 2018 with Cosmopack Asia at AsiaWorld - Expo (AWE) and from 14 to 16 November 2018 at the Hong Kong Convention & Exhibition Centre (HKCEC). For further information on this year’s event, please visit www.cosmoprof-asia.com.