Cosmoprof Asia 2018, the leading B2B beauty event for the Asia-Pacific region, will showcase trends and advanced technologies influencing customer experience in the future.

Specific initiatives will involve attendees in the manufacturing process and selling of beauty products, both in Cosmopack Asia, which will host companies of the supply chain from 13 to 15 November in AsiaWorld-Expo (AWE), and in Cosmoprof Asia, which will feature exhibitors of finished products, from 14 to 16 November at the Hong Kong Convention & Exhibition Centre (HKCEC). Special attention will be paid to customisation, an important emerging feature in the global beauty market.

SKINTONIC

SKINTONIC is a real installation specially designed by International design agency Centdegrés to provide visitors with a unique experience from the production to the selling of the SKINTONIC product in retail stores. This initiative involves both fair venues in a journey which includes the manufacturing steps of a luxury cosmetic product, to design solutions and technologies created by LTU-Tech. The “SKINTONIC – The Factory” at AWE will showcase the production process of a special serum with anti-ageing and lifting effects. This serum will create silky smooth skin, minimise imperfections and infuse moisture to the skin, resulting in a natural and radiant complexion. At HKCEC, visitors will continue their experience at “SKINTONIC – The Shop”, a concept store of the future featuring elements of virtual and augmented reality as well as IoP – Internet of Product, a brand-new packaging approach to beauty products.

Selected exhibitors of Cosmopack Asia will be partners of the project. They include: Citus Kalix a Coesia company – a global leader in the machinery sector; Quadpack – which is recognised worldwide for its innovative packaging solutions; Pinkfrogs Cosmetics – an Italian Skin & Haircare contract manufacturer and Homer Printing – a leading printer and folding cardboard boxes manufacturer. 

COSMOLAB

From 13 to 15 November, Cosmopack Asia will host COSMOLAB, in collaboration with Opal Cosmetics. The featured area will demonstrate the manufacturing process of personalised shampoo, and the advanced technology of Match C2M (Customer–to–Manufacturer) model empowering product customisation, Industry 4.0 – automated and data-driven manufacturing technologies increasing efficiency and accuracy and A.I. – Artificial Intelligence. Visitors will interact with an A.I. robot, serving as both sales person and chemist, which will store analytics based on hair types and features of each attendee. These data will be used to create a unique formulated shampoo sample (40ml) as giveaway for visitors.

BOUTIQUE

HKCEC will host the 5th edition of BOUTIQUE, a charity initiative of Cosmoprof Asia where visitors can choose 7 travel-size products presented in a deluxe gift bag sponsored by Baralan, for a symbolic cost of HKD100. Some of the sponsored products from exhibitors are: KLAVUU White Pearlsation Ideal Actress Backstage Cream SPF30 PA++ – a 5-in-1 treatment combining a pearl base, sunscreen, primer, fixer and makeup base with Korean pearl extract; Chihtsai Color Reflection – a haircare series; and SH-RD Protein Cream – an intensive leave-in treatment that instantly repairs, restores and revitalises the hair. Proceeds from this charity event will be donated to the Chi Heng Foundation, a Hong Kong-based charity dedicated to addressing children impacted by AIDS and also to AIDS prevention and education.

For further information, visit www.cosmoprof-asia.com

Online visiting pre-registration for free admission: www.cosmoprof-asia.com/en-us/VISITING/Pre-registration