Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America, is proud to announce a special collaboration with the FIDM/Fashion Institute of Design & Merchandising that reinforces innovation and continous education in the ever-evolving world of beauty. Beginning mid-April through mid-June 2018, FIDM undergraduate students will be challenged to create a connected beauty concept for 2050. Finalists concepts will be featured exclusively at Cosmoprof North America, taking place this July 29th-31st at the Mandalay Bay Convention Center in Las Vegas, NV.

Student Challenge to Showcase Connected Beauty Concepts in 2050

“We are thrilled to work with FIDM on this unique project,” says Daniela Ciocan, Marketing Director at CPNA. “Not only do we have the opportunity to support the next generation of beauty industry professionals but we also get to share their futuristic concepts to our forward-thinking beauty lovers at our upcomming event.”

The “Challenge” is meant to give students first-hand experience with international companies and provide an engaging way for them to build key business skills. Five teams, each focused on one beauty category and consisting of one graphic design and one beauty marketing student, will be asked to consider what smart packaging look like in 30+ years. What kind of formulation or delivery system will the product have? Students will be required to answer these questions as well as how the product will ultimately look and be displayed.

“We always seek out collaborations and opportunities that are inline with our school’s mission and can enhance the experience for our students,” Says Tina Perez, Director Beauty Industry Mnagement. “The challenge CPNA gave our students will benefit them beyond measure but it’s also thrilling to know these concepts could spark further innovation and potentially fuel the next big beauty tech solution.”

All participants will walk away with invaluable exposure and industry insight; however, one team will also take first place and receive monetary compensation, VIP entry at CPNA 2018 and tailored networking opportunities. The top concept will be determined through public social voting from June 16th through July 6th, 2018. To stay abreast of all program happenings, make sure to follow @COMSOPROFNA on Istagram and Facebook. The winning concept will be presented onsite at CPNA 2018 during the Beauty Innovation Awards & Design Reception on Monday, July 30th, 2018. Event attendees can also learn more about the finalists concepts during a 30-minute conference session earlier that same day.