The 49th edition of Cosmoprof Worldwide Bologna, the leading international observatory for beauty trends, will take place in Bologna from 18th-21st March 2016 alongside Cosmopack (17th-20th March 2016) and promises to be full of exciting new initiatives. Organised by BolognaFiere SpA in partnership with Cosmetica Italia, the event will have the backing of ICE - Agenzia per la Promozione all’Estero e l’Internazionalizzazione delle Imprese Italiane (Italian Trade Promotion Agency) and the Ministero per lo Sviluppo Economico (Ministry of Economic Development), a prestigious endorsement for the global cosmetics industry’s landmark trade fair format.

“Every year this major beauty event returns better than ever,” says Duccio Campagnoli, President of BolognaFiere.

“Cosmoprof Worldwide Bologna goes from strength to strength and is becoming increasingly global. With the ground laid by a packed schedule of road shows introducing this world-leading format to the key international markets, each year Cosmoprof welcomes exhibitors from new countries, professional operators, researchers from the most experienced trend forecasting agencies and top buyers: a community which accompanies Cosmoprof not only to Bologna but also to the Las Vegas and Hong Kong editions.

Cosmoprof also initiates prestigious partnerships with various institutions, this year saw its inclusion by the Ministero dello Sviluppo Economico (Ministry of Economic Development) in the programme supporting internationally renowned trade fairs, and with 73% of the companies taking part in the upcoming edition coming from abroad, 25 National Collectives bringing together the best of their countries’ businesses, and visitors from 150 nations attending, this growing internationalisation is one of Cosmoprof’s real strengths.

There are also plenty of opportunities for up-to-the-minute professional development, with first-hand advice from highly specialised experts and a wide information network with over 1,200 accredited publications from over the world. We’ve already started preparing for our big anniversary next year, when Cosmoprof turns 50, with a special edition packed with exciting business opportunities.”

 

“With the evolution of digital markets, new product trends, the emergence of new consumer clusters and the influence of foreign markets, Italian entrepreneurs are paying close attention to signals from the market,” says Fabio Rossello, President of Cosmetica Italia.

“This ability to capture change makes Made in Italy cosmetics a true example of excellence which posted a global turnover of more than 9,700 million euros in 2015. The vital significance of exports (equivalent to 3,700 million euros, an increase of 10.5% compared with 2014), underlines the importance of the bond linking Cosmetic Italia and Cosmoprof Worldwide Bologna for 49 years.

Cosmoprof’s ability to expand and integrate contacts with operators in the cosmetics sector makes it the most influential beauty trade fair platform in the world. During the Bologna event, Cosmetica Italia will be running an integrated project of events, meetings and conferences to assist our businesses, taking account of the various channels covered by the association: contract manufacturing, perfumery, pharmacy, herbal remedies, hairstyling and beauty.”

Cosmoprof Worldwide Bologna 2016 promises to be a big success, with more than 2,500 firms, including 73% from abroad, taking part. 25 National Collectives will be involved in the event, with South Africa, Australia, India, Morocco and Indonesia among the newcomers and Bulgaria and Romania returning. Visitor numbers also look set to exceed expectations, with a 19% increase in online pre-sales.

Internationalisation is a vital ingredient of Cosmoprof Worldwide Bologna 2016, which is seen by cosmetics firms as the perfect meeting place for accessing both established markets within the sector and emerging players. The International Buyer Programme, an established tool within the Cosmoprof Worldwide network, will this year once again help set up B2B meetings between exhibiting companies and manufacturing businesses in newcountries.