Consolidating its position within the key markets and laying the foundations for new common projects is the new strategy decided upon by BolognaFiere Cosmoprof, part of BolognaFiere group and organizer of the events of the international Cosmoprof network, and the Health and Beauty group, leader in trade magazines and events for the professional beauty in Europe, following the acquisition which has been closed in the latest months.

The results of the 2018 Beauty Forum platform exhibitions, organized by Health and Beauty, were very satisfactory across the board, in Germany (Munich and Leipzig), Switzerland (Zurich), France (Paris), Poland (Warsaw), Hungary (Budapest), Romania (Cluj-Napoca), Greece (Athens), Slovakia (Trencin), Macedonia, and Slovenia (Ljubljana).

Cosmoprof's reputation is growing among European professionals, with events taking place in 10 countries, counting 1,600 exhibitors and attracting 130,000 visitors. Beauty Forum is considered the best performing trade show to meet new demands imposed by the market for the professional beauty salon, spa and nail sectors.

New investments are scheduled for 2019 as part of the Health and Beauty publishing activity. Particular attention will be paid to digital publishing, with the increase of digital platforms dedicated to professionals. The introduction of new technologies and software solutions will strengthen the communication of content proposed by the trade magazines of the group. Among the most important are COSSMA, dedicated to the ingredients, packaging, and manufacturing sectors, and Beauty Forum, with 12 editions in European countries focused on the issues of greatest impact for professionals and companies in the beauty salon, spa and nail segments.

2019 will also see further development in the b2c area with a second location for BUNTE Beauty Days, organized in collaboration with Germany’s leading weekly people’s magazine BUNTE. The 2018 edition, held in Munich on 27 and 28 October, saw the participation of close to 10,000 visitors interested in cosmetics, wellness treatments and anti-age therapies. 100 companies took part in the event, and 45 experts, influencers and German opinion leaders presented the latest trends and the most innovative products. For 2019, the BUNTE Beauty Days will again be organized alongside Beauty Forum Munich and, additionally, on 15 and 16 June in Düsseldorf, with new appointments and contents.

Thanks to BolognaFiere Group, the Cosmoprof format is reaching the whole world. Together with the events in Bologna, Las Vegas, Mumbai and Hong Kong (with Cosmoprof Worldwide Bologna, Cosmoprof North America, Cosmoprof India and Cosmoprof Asia), the group participates as an international sales agent for events dedicated to the beauty world: Belleza y Salud, in Colombia, in Bogotá, and AseanBeauty (Thailand), PhilBeauty (Philippines), VietBeauty (Vietnam) and BeautyExpo (Malaysia) in Southeast Asia. From 2019, the Cosmoprof platform in South America will reinforce its influence, thanks to the collaboration with Beauty Fair - Feira Internacional De Beleza Profissional, the event in Sao Paulo, Brazil, for local beauty professionals and distributors.

For further information visit www.cosmoprof.com