Customers of French Market Coffee have always associated the brand with its signature red coffee can, which harkens back to the company’s original Coffee and Chicory label introduced in the late nineteenth century. Crown partnered with the brand to refresh its packaging, bringing new life to the classic steel can design.

Our expertise and support in metal packaging decoration was integral in making the vision a reality. This included scaling and balancing elements like a reflective gold crown and a subtle fencing background for the rounded surface of metal food packaging. The new 12oz. coffee cans, which feature an easy-open end and a plastic overcap, retain the look and feel of French Market Coffee’s original red tin cans but with a creative packaging design that keeps them in alignment with the brand’s current image.

The response has been very positive, with French Market Coffee consumers feeling that the new creative packaging drives home the brand’s connection to New Orleans.