Brands can add excitement to promotional packaging and make products pop on store shelves with Crown’s HoloCrown™, holographic foil technology. A first for metal packaging, the technique allows holographic images to be stamped directly on decorative tins, helping capture consumer attention and minimize the risk of product counterfeiting.

Our holographic foil technology uses the diffraction of light from the design on the metal tin to create a three-dimensional image that continuously changes position and color. With a large range of different hologram designs available and the possibility of using a combination of these on one package, brands can create a multitude of unique decorative tins, ideal for eye-catching promotions and displays.