How to fit all the necessary information onto your labels

When it comes to labels, less is not always more. Quite the opposite, in fact.

With consumers increasingly savvy and determined to know what goes into a product, whether it's pharmaceuticals, agrochemicals, food, smart manufacturers know that the more information they provide, the more impressed their customers will be. The big problem is that, in most cases, manufacturers only have a limited amount of space to work with. This can be particularly difficult for companies that are legally obliged to include specific information on their product labels.

The good news is that a Fix-a-Form® will make it easier provide your customers with a wide range of information, without having to make the typeface miniscule.

Fix-a-Form, the multi-page label are particularly popular with pharmaceutical and agrochemical companies as it allows them to meet their legal obligations of ensuring their products are clearly marked and include any relevant warnings, including in braille. Similarly, many food products also make use of small booklet labels to provide customers with information about ingredients and potential allergens, again ensuring they meet their legal obligations.

However, used well, the Fix-a-Form offers much more than simply allowing a manufacturer to stick to the letter of the law. Many smart brands use such labels to boost consumer engagement, for instance by providing information on how their ingredients were sourced, or by using pull-out labels for games or competitions. With more label space to play with, marketers can make their brands more personable and, potentially, boost consumer engagement.

Each Fix-a-Form is bespokley made and designed allowing each design and shape for a customer to be unique and to fit their purpose, which can as an added bonus allow brands to stand out from the rest of the crowd.

Innovative print features
Thanks to ongoing advances in the industry, there really is no limit to what innovative print features can be included on a label. From 'heat and reveal', where hidden information is unveiled when the product reaches a certain temperatures, to other covert and overt print security features to help combat counterfeiting, through to fragranced labels for the promotional market, it's never been easier to do more with limited space.

The more information a brand provides, the more likely it is they will win consumer trust and confidence and, used well, an informative label can also enhance customer engagement and boost sales. By working with a modern, labelling specialist, then, marketers need no longer worry about a lack of space prevent them from getting their message across.