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Labels disguise the amount of sugar in food, new research shows. Analysis by the Sunday Times shows that many labels on processed foods are confusing because they often contain sugar levels so high that a single portion can contain more than the recommended intake for a whole day. As things currently stand, food labels show how much of an adult's recommended daily sugar intake is used up by each portion. The percentages of an adult’s recommended intake (RI) given on labels are based on limits on total sugar, rather than the new stricter limits on added sugar.
For example, a 330ml can of Coca-Cola contains almost nine teaspoons of sugar, or 35g, which makes up 117 per cent of an adult’s daily sugar allowance. This is because all the sugars in the drink are added during processing and are not naturally occurring. However, under the current labelling system, the sugars are listed as providing only 39 per cent of the total allowance.
In an interview published by the Sunday Times, Simon Stevens, chief executive of NHS England, said: "Food labelling is confusing and hard for consumers to follow; it needs to be changed substantially. "We can do a much better job and it will be a good way of empowering consumers to make choices." Campaigners say that added sugar in food creates a higher risk of obesity and tooth decay than natural forms.
Added sugars are absorbed into the bloodstream faster because they are not locked inside the cell walls of food. Denny Bros offer a range of different labelling solutions for manufacturers, including booklet labels and informational labels.