Den Braven, a world-famous producer of sealants and glue and DS Smith Plastics co-designed one universal state-of-the-art briefcase to be used both for retail and E-commerce. DS Smith Plastics has the technique to produce packaging made from post-consumer plastic waste but Den Braven wanted to take this a step further and challenged the R&D department in Bilzen to produce the packaging of recycled empty tubes of seal and glue.
A little time to unwind with a good cup of coffee, tea, or cocoa is a real joy for people. KRÜGER, the European market leader in the area of instant products, wanted to use this insight for their in-store displays.
Develop a scalable display, that’s easy to set up by sales staff and most importantly, will contribute to increases in sales of the promoted products.
Develop an elaborate and eye-catching display design with a wall clock-themed poster for an optimum level of attention and long range visibility. In order to take part in an accompanying campaign developed by KRÜGER consumers simply have to cut out the clock coupons from the campaign packaging, collect a total of '60 minutes' and send them to KRÜGER with a participant card. The competition and the accessible goods presentation ensure an increased number of impulsive and sample purchases.
- Increased sales of promoted products.
- High ease-of-use as POS construction can be quickly undertaken by the sales staff.
- Cost-effectiveness as display can be adapted for use with a range of KRÜGER products – (KRÜGER Family, KRÜGER Trinkschokolade & Schokotasse and KRÜGER chai latte) limits need for any other displays.
- Flexibility to use the POS promotion throughout the year.
- The openly constructed POS positioning with the convex-shaped superstructure opens up an extensive and far-reaching view of the range of products and free access to the instant specialities.
- Expandable in length for various markets (4x¼, 6x¼ or 8x¼ Chep pallets) and is suitable for all outlet sizes.
- Brand consistency throughout the promotion using contoured clocks on the POS display and poster
The look and shape of the display, combined with addressing the customers with a competition, ensure increased attention and therefore better sales of the products. After all, who doesn't like to take a pleasurable time out and win something at the same time?
UK catering company Posh Nosh chooses expanded Polypropylene boxes to transport food
DS Smith Plastics, Foam Products worked with Posh Nosh Catering to strengthen their professional delivery image by supplying durable catering boxes which complimented their brand. The EPP foam boxes were selected for their excellent insulation properties that would keep catered food fresh during hours of transportation and also at the event itself.
Northampton Growers switch to Greencoat
Northampton Growers is one of the most respected produce companies in the United States, packing quality produce for distribution to grocery retailers, wholesale and terminal markets. With a goal of providing high-quality product in fresh condition to their customers, packaging that performs plays a key role in their success. From happy customers to cost savings, Northampton Growers has realized numerous benefits from their switch to Greencoat.
Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy
Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.
Better Shelter is a social enterprise that develops and provides innovative housing solutions for the many people displaced by conflict and natural disasters. Through a groundbreaking collaboration with the UNHCR and the IKEA Foundation, Better Shelter started to develop ideas and designs for new shelter solutions.
With over 150 years of excellence Hardy Cognac has a history to celebrate and just the right product for celebration. But you cannot enjoy Cognac without just the right glass, so when Cognac Hardy approached DS Smith to create a unique packaging that included both a bottle and a glass we relished the opportunity.
At DS Smith we take pride in understanding the various sectors in which our customers operate. For example, the summer season is crucial for brewers, so in the spring our Danish sales team came up with an idea to help Royal Unibrew sell more beer at this key point in the year. Royal Unibrew loved the idea and the resulting displays drove sales in BILKA stores from mid-June.
Riese & Müller make exceptional e-bikes and need quality packaging to get their products safely and securely to market. Below is a condensed version of a recent article in VerpackungsRundschau about how DS Smith looked at their entire supply cycle to develop an entirely new packaging that’s better for protection, and better for customers.
- Elias Bittan
- Brand Launch
- Created 19 Oct 2015
- Modified 26 Nov 2015
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