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Packaging that protects Movistar’s electronics and simplifies logistics

  • DS Smith
Europe, Primary Packaging, Primary Boxes, Cases, Secondary Packaging, Secondary Boxes, Cases, Tertiary Packaging, Pallets, Tree Derivatives, Board, Board - Cardboard, Board - Corrugated, Supply Chain Services, Logistics, Transport


A decoder supplier needed DS Smith’s help to reduce the number of references and components in its packaging for a wide range of products with different measurements. Protection of the equipment, and especially the fragile internal hard disk, was paramount. The packaging also needed to improve palletisation and ensure barcodes on the decoders could be scanned without opening the box.

Our Approach:

DS Smith developed a corrugated cardboard packaging that adapts to the greatest possible number of decoder references grouped by size without compromising protection of the base and rear of the decoders where the most sensitive parts are found. Static charge tests were then carried out to determine the optimal strength of the box to maximise stacking and improve palletisation.


  • Lowered costs byreducing references to two, covering 14 different products.
  • Reduced damage to the hard disks thanks to a double bottom.
  • Reduced the complexity of the packaging by using fewer parts and designing adaptability into the packaging itself.
  • Reduced transport and storage costs by designing the packaging for a European pallet and optimising the load volume.
  • Avoided future costs as the packaging can adapt to upcoming products
  • Improved supply chain performance as window ‘cut outs’ ensured barcodes werevisible and legible from outside the box.

See also

Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy

Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.

  • Brand Launch
  • English
  • Modified 15 Apr 2016
  • Hits 955