Essentra Tapes is turning the spotlight on two of its recently launched product developments. RE:CLOSE Lite is a lightweight, linerless addition to the popular RE:CLOSE range, and Rippatape X is designed to deliver improved cross-tear performance for the easy opening of paper sacks, mailers and large cartons.
Essentra Tapes has launched the first tear tape for flexible packaging to combine the sustainability of recycled polyester (rPET) alongside the benefits of easy-opening and brand enhancement. Responding to both consumer demand for packaging sustainability and the latest legislative requirements for recycled content, the new SupaStrip® PCR is made from rPET and contains 70 percent post-consumer resin (PCR) in a single ply, 23micron film.
Using recycled content supports a circular system where plastic is kept in the economy and out of the natural environment and is in line with the latest roadmap outlined by The UK Plastics Pact.
Like all Essentra tear tape solutions, SupaStrip PCR is easy to implement within flexible packaging lines and intuitive to use, providing fast, safe, and immediate access to the contents. In addition, the ability to print the tape allows a diverse range of brand messages and logos to be added for enhanced on-shelf impact and consumer interaction.
Ian Beresford, head of marketing and development for Essentra, said: “Research has shown that consumers are positively influenced by solutions using recycled content in plastic. The addition of SupaStrip PCR to our range is another step on our sustainability journey and cements our commitment to providing customers with environmental packaging solutions without compromising on product performance.”
SupaStrip PCR is ideally suited for PET based packaging films, making it the perfect partner for bottles and shrink sleeves where the use of one material type creates a simple recycling route for consumers.
Equally important, the tape builds on the growing demand consumers have not just for packaging functionality, but also for brand integrity. As well as ensuring ease of opening, using SupaStrip PCR means knives or other sharp implements are removed from the process thereby minimising the risk of product damage and possible personal injury. At the same time, the tamper-evident nature of tear tape gives a clear indication if a product has been opened previously, providing customer confidence in the goods they buy.
The innovation team at Essentra Tapes has focused its development work on ensuring that the inclusion of recycled material in SupaStrip PCR still delivers the same easy opening and branding functionality available from the company’s other tapes.
“SupaStrip PCR offers all the performance benefits users expect from the SupaStrip range, but with a greener footprint,” concluded Ian. “We are particularly proud to launch this latest tape as it perfectly demonstrates the sustainability advances that we have made at Essentra, delivering both functionality and environmental advantages for brands and consumers alike.”
Building on the success of Rippatape – the original market-leading tape-based opening device for board and paper-based packaging – Essentra Tear Tapes has launched Rippatape X. The new tape delivers improved cross-tear performance for the easy opening of paper sacks within the food and industrial sectors.
Essentra Tear Tapes has launched RE:CLOSE Lite, a slimline mono-printed tape, designed to provide reseal functionality as well as meeting the latest demands for packaging sustainability. The new lightweight, linerless tape solution provides user-friendly reclosability to multi-serving food packs, helping deliver portion control and maintain freshness.
Essentra launches branded Rippatape to enhance consumer gifting experience in E-commerce packaging
Rippatape, the original market-leading tape-based opening device for board and paper-based packaging, is now available printed in up to 10 colours, enabling branding to be placed at consumers’ fingertips. Intuitive to use and easy to implement, Rippatape gives fast, safe and immediate access to the contents of corrugated and fibreboard packaging. It also ensures the box remains intact for any returns, minimising product damage and reducing any need for further packaging.
Essentra shortlisted for two industry leading packaging and beauty awards
Essentra, a leading global supplier of health and personal care packaging, has been shortlisted for two prestigious industry awards for its work on the Nivea Love Lips lip care gift-pack. Essentra was announced as a finalist for both the ‘Cartonboard Pack of the Year’ in this year’s UK Packaging Awards and for “Best New Design and Packaging” at the Pure Beauty awards.
Essentra to showcase Golden Ratio Pack at Luxe Pack Monaco
Essentra, a leading global supplier of personal care and luxury packaging, has today unveiled its Golden Ratio Pack at Luxe Pack Monaco. Inspired by Autumn/Winter 2018 trends, the Golden Ratio Pack interprets the themes of classicism, harmony and proportion, depicting various packaging capabilities through seven different cartons.
Essentra awarded silver position by top sustainability ratings agency, Ecovadis
Essentra has been awarded a Silver rating from EcoVadis, one of the industry’s top supply chain ratings agencies. EcoVadis was the first collaborative platform to provide sustainability ratings and performance improvement tools for global supply chains.
The industry acclaimed Asian Manufacturing Awards recognise product manufacturers and service providers who are leading the way in providing the best solutions to address today’s engineering and manufacturing challenges. The invitation only Editor’s Choice Award is reviewed and selected by the editor and honours the entrant making the most impact on the industry.
Essentra plc has today successfully completed its $455m acquisition of Clondalkin SPD, a deal which transforms it into a global leader in pharmaceutical and beauty specialist packaging. The deal opens up the USA, the world’s largest pharmaceutical and beauty packaging market, to Essentra as well as boosting its existing presence across Europe.
- Jo Webb
- Product Info
- Created 19 Jun 2020
- Modified 19 Jun 2020
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