Brand protection is a vital component of today’s pharmaceutical and healthcare markets. Firstan is a UK supplier of solutions to the pharmaceutical industry that is perfectly aware of the need for companies to protect their investments, identities, and market shares. Firstan works closely with companies to devise an array of both overt and covert anti-counterfeiting measures, giving customers the best brand protection available on the market.
Firstan uses holographic, ultra-violet, coin-reactive, and micro-printing measures, as well as several others, to ensure that products are secure from counterfeiting. All of these methods are deployed "in-line" with no significant increase to "make-ready" or production times. Integration of these methods starts right from the design stage, when Firstan’s experienced and skilled team are able to provide advice on the best practical methods specific to a customer's requirements.
Another aspect of brand protection offered by Firstan is in-store security. Firstan's CAD team builds in innovative tamper evident (TE) features that offer excellent protection without compromising pack strength, shelf presence, or customer experience. Firstan has invested in "in-line" application of Sensomatic, Checkpoint, and various other store security tags. These are incorporated deep into the design of pharmaceutical and healthcare cartons, making their removal impossible without first breaking open the TE features.
Some of the innovative SunGuard printing methods incorporated by Firstan include:
While the anti-counterfeit and security methods employed today are tried and tested, Firstan constantly stays alert to the latest developments in the market.
