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FS Korea releases an incredible new way to apply eyeliner

  • F.S.Korea Industries, Inc.
Asia, East Asia, South Korea, Beauty, Personal Care, Cosmetics, Make Up, Eyes, Primary Packaging, Caps, Lids, Cosmetic Components, Eyeliner Packs, Cosmetic Pencils, Plastic

One of the Asian region's most forward-thinking firms, FS Korea has released an incredible and revolutionary way to apply eyeliner.

The completely new paradigm is the result of a long research and development process that determined many consumers have difficulty applying cosmetics directly to eyes, due to the delicate nature of the area. The new Eyeliner Compass offers an application method that's safer, easier, and better.

The container opens as its name would imply, like a pencil compass, with two arms joined at a central axis. The consumer than gently rests one side of the compass on the chin and uses the leverage to draw a line along the lid. Rather than having the hand up in the air with no resting place, the compass allows weight to be held easily. As such, the line drawn is far straighter than it would be had the consumer simply tried to draw it without support. Further, the angle is excellent for the eye's contour.

Made of resilient and durable hard plastic, the Eyeliner Compass is a completely new way for consumers to apply eye makeup quickly and efficiently, without needing any special skills or training. The hinge is built to last so it provides excellent stability throughout its shelf life. 

FS Korea, headquartered in Seoul, provides packaging solutions to the international cosmetic market. Founded in 1988, the company has enjoyed a rapid path to prominence in the cosmetic packaging world, recognized for its innovative packaging solutions and components by such companies as Sephora, Boots, The Body Shop, Avon, and more.

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  • Innovation
  • English
  • Modified 14 Aug 2015
  • Hits 3925