Cosmetic- and personal care product-centred Gidea, a Chinese firm with a variety of innovative market solutions available, has developed a new jar concept in a non-traditional shape guaranteed to garner attention on the shelf. When seen from the top down, the jar seems to evince the same shape as the human eye, converting it into an attractive and unique proposition for packaging creams, gels, and more.

The double wall jar is an excellent choice for products requiring extra protection. Also, though not heavy by any standards, the jars do feature a good heft to them that provides consumers with the reassurance that they've purchased an outstanding product.

The shape of the jars (which are available in capacities of 5ml, 10ml, 15ml, 30ml, and 50ml) actually facilitates opening them, as better leverage can be applied to the "corner" portion, particularly when hands are wet or slippery from the application of a cream.