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Cardboard stands have been used for some time to display items at points of sale, luxury counters in department stores, and other places where consumers can make spot purchases. Having the best display possible is the motivation behind Global Village taking stands a step further, offering more complex cardboard packaging for holding sets of a variety of products.
The new stand concepts are tailor made for products, and maximize appeal for consumers while using an environmentally sensible material that can be re-used for a number of campaigns or easily recycled when those same campaigns end. With decades of development in the cardboard packaging field, the company is now applying its experience to driving the use of elegant and attractive cardboard stands and trays. Companies that require a distinguishing feature and want to stand apart on store shelves should take note of the number of personalization options that Global Village offers.
With flexible sizes, myriad patterns, numerous choices of textures and coatings, companies can be innovative outside the realm of core packaging, as an adjunct to bolster POS marketing efforts and create a lasting impression on the consumer consciousness. Each unique cardboard stand offers an enormous figurative canvas for designers to implement concepts stemming from their imagination.