Guala Closures’ Viiva keeps the fizz fizzing

  • Guala Closures Group

Guala Closures Group has launched Viiva™ - the world’s first screwcap closure for full size (750ml bottles) sparkling wine. 

The ground-breaking Viiva closure is suitable for up to 5GV (gas volume) liquid pressure and will keep a sparkling wine’s correct level of carbonation for weeks after opening - even when laid side-down in the fridge. Fully brandable and stress tested, it delivers numerous consumer benefits.

“Viiva brings all the advantages a still wine screwcap has over cork firmly into the sparkling arena,” comments Simon Yudelevich. “It’s safe and easy to open and can be re-sealed without any damage to the quality of the fizz, which dramatically increases the opportunities for by-the-glass sales and drinking.”

Viiva also offers efficiency benefits to wineries, from eliminating waste caused by TCA contamination to streamlining the supply chain as only one product is used instead of the three needed for traditional cork closures (cork, muselet and hood). 

Viiva is the result of a five year collaboration between Guala Closures, the world’s leading producer of aluminium screwcaps for wine, and O-I Glass, and was officially launched in Australia last week with De Bortoli’s Willowglen and Trevi ranges. 

“We’ve made the decision to convert the entirety of these two ranges exclusively to the new closure because this technology is truly ground-breaking and will put Australia’s sparkling wine industry at the forefront of innovation,” comments De Bortoli Wines’ National Sales Manager Peter Yeoman.

See also

Californian wine brand Böen partners with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in the United States

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication technology to date. This new technology, developed by technological visionaries Guala Closures and SharpEnd, gives consumers instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with their smartphone.

  • Elias Bittan
  • Product Info
  • English
  • Created 22 May 2012
  • Modified 18 Sep 2015
  • Hits 1972