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Guala Closures is proud to present the first aluminum smart NFC closure for wine

Eating, Drinking, Food, Fresh Fruits, Beverages - Alcoholic, Wines, Home Care, Lawn, Garden Care, Soils, Peats, Primary Packaging, Bottles, Caps, Lids, Dispensing Closures, Taps, Secondary Packaging, Tags, Metal, Metal - Aluminium, Laboratory, Testing, Certification

e-WAK® the first Aluminum Smart Closure for Wine

Guala Closures Group has developed the first NFC Closure dedicated to the Wineries, allowing them to start a 1 to 1 relationship with their end consumers.

The NFC tag, co-developed with NXP® Semiconductors and based on NXP’s innovative NTAG® NFC technology, is protected in the Cap and delivers 4 majors benefits:

For the Wine brand owner:

  • Marketing Data acquisition
  • Logistic, Track & Trace

For the End Consumer:

  • Authentic Bottle Certification
  • Consumer Engagement with the brand

TAP ON CAP. Just tap with your smart phone and connect with the winery. The wine producers will share with you their passion for their wine, the soil, the grape they used, the best moment to drink it and with what food accompaniment.

Endless possibilities to liaise with all wine Apps, VIP club, Loyalty rewards, discounts, in store activities, social media, and much more.

See also

Californian wine brand Böen partners with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in the United States

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication technology to date. This new technology, developed by technological visionaries Guala Closures and SharpEnd, gives consumers instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with their smartphone.

  • Company News
  • English
  • Modified 13 Mar 2019
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