The two-stage mascara tube, by HS Plastic

HS Plastic, one of Asia's largest producers and distributors of packaging components to the Asian and European cosmetic markets, has released an interesting and surprisingly simple new mascara tube design that features a two stage applicator that provides full coverage and density for thick, full lashes.

The mascara features an insert that is used thusly:

Step 1 - The user unscrews the top-most portion of the applicator which draws the brush through the attenuating insert.  This retains a lot of the thick product, providing a small amount of mascara on the brush for "base-coat" coverage.

Step 2 - The user inserts the long brush and unscrews the applicator and insert together, which leaves much more product on the brush.  This gives the user the ability to apply a thicker coat of mascara on top of the already applied base, giving excellent total coverage.

The new systems also allows the make-up user to select what SORT of mascara coverage they want.  The user can select Step 1 alone for basic, everyday coverage for work, Steps 1 and 2 together for thicker, elegant coverage that's perfect for dining out, or just Step 2 to create a more rebellious "Tarantula-eyes" effect that's a must when hitting a disco.

All in all, the new system is excellent for providing users with the ability to control how much product they use and what effects they want to create in a container that's inexpensive for cosmetic companies (it's a simple PS tube with an applicator brush and insert) to incorporate into their existing lines.