Illupack brings K-Beauty to international consumers with its air compacts

  • Illupack

There's an increasing number of Western consumers that are looking for lighter make-up coverage for their skin and the beauty trends from Korea have made a major impact to the colour cosmetic market. K-Beauty is a trend that is here to stay and Korean company Illupack is ensuring women around the world have access to the trend.

The air cushion compact was introduced to the beauty market in 2008 and since then it has been adopted by both high street and luxury brands alike for light yet effective facial coverage, making it one of the most important colour cosmetic product introductions of the last decade.

Illupack's S-type compacts

Illupack has 2 air cushions in its S-type compacts. Ideal for both cushion and heavier foundation type products, the simple yet stylish compacts are available in a comfortable 75mm diameter with a height of 29.2mm, ensuring that they make a statement, yet fit satisfyingly into make-up bags.

The ILLU14001, fitted with the ILLU14203 inner, is ideal for up to 12ml of product, while the ILLU14005 air compact can be fitted with either the ILLU14202 or the ILLU14204 inners which can both incorporate 15ml of cosmetic product.

See the full specifications for the S-type air compacts in the Illupack product catalog:

See also

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Illupack impresses with innovation, serving up cosmetic packaging solutions that are attractively affordable

South Korea is in the spotlight, as packaging enthusiasts are increasingly recognising the nation’s forward-thinking attitude. Illupack adopts the same creative spirit, and strives to set new standards in the cosmetic world. CEO, Mr. Lee, provides an enlightening explanation for Illupack’s reputation for innovation, stressing the importance of a close rapport with company customers, and underscoring the value of closely monitoring cosmetic market trends.

  • Jo Webb
  • Product Info
  • English
  • Created 22 Oct 2018
  • Modified 22 Oct 2018
  • Hits 1954