The Central & Eastern Europe (CEE) region is a key growth engine for Ishida and forms part of a wider EMEA strategic plan. Continuing to build on existing sales and support capabilities established in the neighbouring Czech Republic, Ishida Europe has now announced the opening of a Poland office located in Katowice.

Poland provides one of Europe’s largest poultry and meat markets and Ishida’s investment is targeted towards enhancing the company’s local capabilities in this growing sector and, importantly, providing sales and support for Ishida key account customers and channel partners.

“Our goal is to ensure Ishida invests alongside our key global customers as they build and expand their operations, the target markets notably being the poultry and meat sector, as well as ensuring local support for all customers,” explained Mike Cairns, Ishida Europe Sales Director.

“Establishing our presence in Poland will see Ishida positioned to bring our ‘best-in-class’ capabilities closer to our customers and deliver unrivalled support.”

Mr Cairns said that with automation now an increasing market driver, Ishida’s innovative approach towards customer centric solutions, coupled with the strength of its in-depth engineering and project execution capabilities would provide clear differentiators for the company in the poultry and meat sector.

“Our business has evolved quickly and effectively over the last two years to address the many challenges now faced within our core market sectors,” he commented. “Having an extensive channel partner network that is able to meet the needs of our customers is imperative for Ishida. Our activities will complement those of our existing distributors who will continue to serve and support Ishida’s core products.”