Branding is and has always been a key to product success. Without proper translation from a brand to its product it's incredibly difficult to create any form of remembrance. The identity of a label defines whether or not a product has the ability to stand out on a shelf, it conveys everything a brand is about, whether that is health, power or happiness, the end consumer is never looking for just a cream or a lotion, they are after something much grander: the soul behind its creator. That's why labeling is a crucial part of packaging decoration, when done right, there is no mistaking one product for another.
Because of its importance, Kornelis has invested and developed the resources to supply closures that can be provided with an IML (in mould label) design. In mould labeling is a technique in which a preprinted polypropylene (PP) label is placed in a mould. The PP fuses with the label and takes the shape of the mould during hardening. The result: the label and the packaging become one. A much more efficient method than simply using adhesives to attach a label to a closure.
In mould labeling also happens to help save the environment: the packaging and the label consist of the same material and can therefore be fully recycled. It's less waste, easier recycling, and better looking.
Curious about the possibilities? Contact us now and learn how we can help you get your best look!