Lumson launches the new APP LIGHT and the JAPA line

  • Lumson - Italy

The Italian company, a leader in primary packaging for skincare and make-up, presents a variety of innovations from APP LIGHT in PCR PE, the new lighter and more sustainable airless with pouch bottle, to the new rechargeable glass jars from the JAPA line.

After closing 2022 with a growth of over 20%, Lumson is ready for new challenges. Among the company's new products is the 50mL APP LIGHT in PCR PE which further adds to the large family of airless with pouch solutions. 25% lighter than the equivalent standard LUMSON APP355 thanks to a reduction in the bottle’s thickness, it’s also more sustainable due to the materials it is made of (80% PCR HDPE + 20% HDPE).

Improvements are also seen in CO2 emissions. From a SPICE analysis (an international platform that measures the sustainability of products and processes) results showed that CO2 emissions generated from the production of APP 355 LIGHT are 19% lower than the APP START (another one of Lumson’s airless in PE options).

Another “added bonus” of this solution is its safety, that is, the guaranteed integrity of the formula it contains. Thanks to a multi-layered pouch that acts as a barrier against external agents and protects the formula from any possible contamination, APP 355 LIGHT is sustainable and safe. To complete the design, the bottle can be combined with the Lumson AA355 pump in PCR PP therefore allowing for the appropriate recycling of the plastic components.

THE NEW 50mL and 15mL JAPA

Lumson also presents two new 15ml and 50ml JAPA jars, which will enrich REPLACE, the refillable jar family that already includes Unique and Deluxe. A novelty designed for prestige skincare and make-up products.

The Japa jars have a graceful, solid and enveloping shape, enhanced by an aluminium-coated lid that embodies the values of 'Positive Design'.

When we speak of 'Positive Design', we are referring to creative and practical solutions that embrace the principles of the circular economy - Reduce, Reuse, Recycle - and embody the concepts of sustainable design: Re-Think (packaging is rethought from an ECO-design perspective), Re-Gen (the refill offers a new life to the glass jar), Re-Act (brand and consumers are active participants in the process of reducing environmental impact).

The REPLACE range of solutions, emblems of Positive Design, are also perfect for 'educating' the end user to a more virtuous and conscious consumption, and are in a fresh, recognisable and highly customisable design whereby even the inner cup can be customised with the colours and graphics of the brand! 

Solutions that represent the Italian company's excellence, avant-garde and attention to sustainability.

"In our latest innovations, we present some novelties and several 'must-haves' from our portfolio that have functionality in a sustainable key as their common denominator. Our aim is to shape the future of packaging with a focus on the environment, and our commitment from here to the coming years will be centered on the planning, design and development of solutions that respect the criteria of ethical, environmental and economic sustainability", said President Matteo Moretti.

See also

  • Jo Webb
  • Product Info
  • English
  • Created 07 Mar 2023
  • Modified 08 Mar 2023
  • Hits 679