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The perfect blend: Doc Howard’s Distillery & MJS Packaging

  • MJS Packaging
North America, USA, US - The Midwest, Eating, Drinking, Beverages - Alcoholic, Primary Packaging, Bottles, Caps, Lids, Secondary Packaging, Labels, Supply Chain Services, Product Development Services, Design, Brand Design, Branding

Recently, the MJS Packaging team was tasked with helping new micro-distillery Doc Howard to launch their brand on the market. In this case study, MJS presents us with the measures it took on the project.

About the customer

Doc Howard’s Distillery, a new micro-distillery in Perry, OH

The brief

The Howard Family was working through all the different aspects of starting their micro-distillery, including perfecting their recipes, waiting for federal license approval, and finding the right packaging.

Finding MJS Packaging

While searching online for bottles, they found the MJS Packaging website. Sourcing from local partners was an important part of their business model, so they were attracted to the packaging firm's mid-west location.

Benefits

Based on experience working with other start-up distilleries, MJS Packaging understood the challenges the Howard family faced and worked diligently to:

  • Deliver superior customer service
  • Find cost-effective solutions
  • Streamline the supply chain by providing the bottles, closures, labels, and shrink bands

Results

Doc Howard’s Distillery will be opening soon, and will proudly sell their finely crafted whiskies, vodkas, and rums in complete packaging solutions from MJS Packaging!

See also

6 Great closure ideas to perfectly dispense your products

You’ve created the perfect product, designed the ideal bottle, and crafted the best label design yet. What else could you possibly need? Well, there’s one thing you shouldn’t overlook – how the product is going to be dispensed. The product has to come out of the bottle somehow, right? We spend a lot of time talking about product packaging, which makes sense – MJS Packaging is a packaging solutions provider, after all. However, it’s now time to give dispensing closures the highlight they deserve.

Packaging designed for millennials

As each new generation enters into the consumer spotlight, new challenges and opportunities arise for brands. The millennial generation’s attention span has reportedly diminished down to about 5 seconds due to constant picture scrolling, watching videos, and being served ads at every corner. This means that product packaging must grab their attention quickly, provide relevant information about the product, and do it with better packaging design than the competition.

  • Brand Launch
  • English
  • Modified 04 Aug 2016
  • Hits 1891