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Case study: Next generation tube excites 3M shelf presence

  • MJS Packaging
Primary Packaging, Tubes, Secondary Packaging, Labels, Wood

About the Customer:

3M has been a global innovator since 1902, and they demand the same innovative spirit in their suppliers. 3M trusts MJS Packaging to apply that creative and energetic thinking to package development.

Objective:

To develop a tube that accentuates the wood grain design and bold red 3M logo while providing excellent barrier properties.

Solution:

MJS Packaging expertly guided 3M through the complex world of combining in-mold labels (IML) and tubes. This included: 

  • Leading the design, development & manufacturing of custom dispensing tip to accommodate viscous product
  • Achieving multi-layer tube structure that allows for product show through in “window”
  • Multiple reviews of the challenging wood grain design

Benefits:

  • Significantly improves graphics & wood grain appearance
  • Utilizes a higher oxygen barrier tube structure
  • Incorporates a large tube orifice for improved product flow and dispensing

Results:

3M was thrilled with the superior barrier properties and high-impact graphics found with the new tubes. They introduced this new product into the retail market to rave reviews. The consumer acceptance has been very positive, and the shelf image of the product has been enhanced. 

See also

6 Great closure ideas to perfectly dispense your products

You’ve created the perfect product, designed the ideal bottle, and crafted the best label design yet. What else could you possibly need? Well, there’s one thing you shouldn’t overlook – how the product is going to be dispensed. The product has to come out of the bottle somehow, right? We spend a lot of time talking about product packaging, which makes sense – MJS Packaging is a packaging solutions provider, after all. However, it’s now time to give dispensing closures the highlight they deserve.

Packaging designed for millennials

As each new generation enters into the consumer spotlight, new challenges and opportunities arise for brands. The millennial generation’s attention span has reportedly diminished down to about 5 seconds due to constant picture scrolling, watching videos, and being served ads at every corner. This means that product packaging must grab their attention quickly, provide relevant information about the product, and do it with better packaging design than the competition.

  • Company News
  • English
  • Modified 25 Oct 2016
  • Hits 1141