Beat summer rays with sizzling sunscreen packaging

  • MJS Packaging

The winter blues have dissipated and summer is right around the corner! This means that consumers of all ages will be coming out of hibernation to enjoy the beautiful weather and – you guessed it – the summer sun.

As we enjoy the warm weather, summer BBQ’s, pool time, and vacation, it’s incredibly important to also remember one very important skin protectant – sunscreen.

May is Skin Cancer Awareness Month

The Skin Cancer Foundation reports that skin cancer is the most common cancer in the United States, with over 5 million cases diagnosed every year. Why is this? The answer is simple. An overwhelming majority of skin cancer cases are associated with ultraviolet rays from the sun, which should be a huge wakeup call that we all need to be taking the most basic form of precaution there is – sunscreen!

Help Consumers Choose by Designing The Right Sunscreen Packaging

By designing the right packaging for your sunscreen, choosing the appropriate shape, format and material, you’ll be sure to capture your target audience and help them block the sun’s harmful rays. Depending on who your consumers are, it might even be time to try something new.

MJS Packaging works closely with the personal care industry, including a number of sunscreen customers, so we know all the different ways to package sunscreen.

Years ago, the only form of sunscreen was lotion. Mothers and fathers would squeeze cold sunscreen onto their children’s skin and then spend way too much time trying to rub the messy lotion in.

Whether consumers are playing in the backyard or are vacationing at the beach, make sure your sunscreen is capturing their attention and helping them block those harmful rays.

5 Main Sunscreen Dispensing Methods

Thankfully, sunscreen now comes in many forms: lotions, creams, solid sticks, foams, and sprays. Considering the type of sunscreen application method you’ll need will be imperative to choosing the right packaging format for your product, as different forms will dictate your packaging needs.

  1. Lotions: Many lotions still come in a more traditional sunscreen bottle with either a flip cap or a pump option to dispense the lotion. Many lotions also come in tubes with dispensing caps. These days, sunscreen is also found as an element in many beauty products. When this is the case, the use of airless pumps is extremely popular, as they’re great for getting even the last drop out of the container. Suggested Read: Take Your Products to the Next Level With Dual Dispensing Systems
  2. Creams: Sunscreen creams are most popularly packaged in tins, which offer a pop of design acumen and alternative options for decorating. These creams are mostly associated with natural and organic sunscreens, which are extremely popular with Millennials and Gen Z.Suggested Read: Gen Z: The Next Generation to Watch
  3. Sticks: Sunscreen sticks are akin to deodorant packaging, and are typically seen for smaller, targeted areas, such as the face. Sticks are great and easy-to-use with children and by children, too!
  4. Foams: Sunscreen foams are most commonly used with a bottle and foaming pump. Foam sunscreens yield a weightless product that’s easy and fun to dispense. Making sunscreen a game always helps children want to protect their skin! Plus, it’s extremely easy to spread!
  5. Sprays: Sunscreen sprays offer another light, weightless option. They often come with the added benefit of being able to dispense sunscreen from any angle- even upside down.

See also

6 Great closure ideas to perfectly dispense your products

You’ve created the perfect product, designed the ideal bottle, and crafted the best label design yet. What else could you possibly need? Well, there’s one thing you shouldn’t overlook – how the product is going to be dispensed. The product has to come out of the bottle somehow, right? We spend a lot of time talking about product packaging, which makes sense – MJS Packaging is a packaging solutions provider, after all. However, it’s now time to give dispensing closures the highlight they deserve.

Packaging designed for millennials

As each new generation enters into the consumer spotlight, new challenges and opportunities arise for brands. The millennial generation’s attention span has reportedly diminished down to about 5 seconds due to constant picture scrolling, watching videos, and being served ads at every corner. This means that product packaging must grab their attention quickly, provide relevant information about the product, and do it with better packaging design than the competition.

  • Molly Kennedy
  • Product Info
  • English
  • Created 24 May 2018
  • Modified 31 Jul 2018
  • Hits 703