Waterless beauty products are not new, however, the trend has been gaining momentum during the past few years as consumer awareness of environmental issues has been heightened.
The removal of water from cosmetic products typically results in solid or powder formulations. Waterless personal care products very often prepared so that the consumer can use the product in the shower so that the water from the shower activates the product.
In colour cosmetics, this same concept is sometimes used — for example dry rouge that requires a drop of water in order for the top layer of the formulation to liquify in order to apply the blush colour to the cheek —, or more typically the product is applied directly to the skin in a dry or powder form so that the consumer can build up the colour's intensity with layers, according to their own preference for a dynamic or more natural finished look.
Waterless beauty packaging options
MYC has an excellent selection of make-up sticks, cosmetic jars, compacts and palettes in its packaging catalog that are ideal for brands that offer waterless beauty products.
Stick's are perfect for waterless products in solid format. MYC has both chubby and slim sticks available in its selection including a jumbo, mono-material PP stick which also benefits from being airtight (LF8802), plus a short-sized version of the same (LF8806). Slimline sticks are offered in 100% PP (LF8804-1), or with an aluminium exterior for a higher-end look (LF8804AB).
Highlights from MYC's jar options include a shake and go sifter (RC8802), or one of the company's loose powder jars, such as RJ8808, which has the advantage of a mirror in the cap for the user's convenience.
MYC has an excellent selection of both compacts and palettes for waterless make-up in a range of shapes and sizes. Choices include a refillable compact (RC8809C) so that the product can simply be replaced once it has been used up - saving both water and packaging resources.
MYC provides a smart solution to deliver water-based formulations
Introducing the latest member of our airtight family: a premium lipstick case with a 50/50 ratio for lip and face color. Its airtight closure is specifically designed for soft formulations with long-lasting claim, preventing them from drying out.
MYC's creative process
MYC DESIGN is a division dedicated to turning ideas into reality. We work closely with our customers and support them with graphic concepts, 3D rendering and prototyping: any product can be visualized within hours, be it a stock pack with an eye-catching finishing or a custom solution.
MYC's handle applicator: A multi-benefit make-up tool with exclusive antibacterial treatment
Introducing HANDLE, a unique versatile flocked applicator designed by MYC's creative team. To meet the growing demand for safer and more hygienic solutions, MYC can also offer an exclusive antibacterial treatment that protects the applicator against bacteria and molds during its entire life cycle.
The Magnetion mascara is a disruptive innovation
Initially launched in a stylo packaging, MYC’s worldwide patented technology for airtight magnetic closures is now also available in a mascara case. The innovative system revamps one of the most classic gestures in cosmetics with magnets that facilitate the opening and closing of the pack.
MYC Group acquires Palma Srl and gets its first production site in Europe
MYC Group is excited to announce the acquisition of a majority stake in Palma Srl, based in Trezzano sul Naviglio, Italy. Palma Srl, now rebranded as Grioni, has over 60 years’ experience in plastic manufacturing and finishing and is specialized in lip balm and lipstick packaging.
Duo chubby stick is ideal for cosmetics
MYC's popular twist-up stick is now available with an integrated kabuki brush and sponge! The duo chubby stick is suitable for face formulas such as blusher, highlighter and concealer as application is made simpler and more convenient thanks to the incorporated blending tips.
MYC's cool square mascara stands out in a sea of round bottles
MYC introduces the latest addition to its mascara collection: a soft square pack with an elegant aluminum outer for a cool touch. The aluminum clad can be personalized with multiple decoration techniques, plus both bottle and cap can be weighted for an added premium feel.
MYC awarded silver medal by EcoVadis
MYC have been awarded the Silver Medal by EcoVadis for their ongoing commitment to sustainability. MYC's Low Impact Future Initiviate (LIF) is at the core their business. Sustainability is an ongoing process and they will continue to improve in all CSR areas and strive for that Gold Medal.
MYC refillable pack: Reusable-Chic
MYC’s Aluminium Compact and Lipstick refill packs have an elegance and glamour that has almost limitless possibilities for customisation. With anodization, spray, embossing/debossing, and printing, you can develop an exclusive design that will still look as good all through its life.
- Jo Webb
- Product Info
- Created 09 Apr 2021
- Modified 09 Apr 2021
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