Generation Alpha, born between 2010 and 2024, is set to become the largest generation yet — and their presence is already being felt in the beauty aisle. Growing up with TikTok and YouTube, these digital natives are exploring skincare and make-up at a younger age than ever before. They’re seeking out products that are fun, effective, and most importantly, safe.
Brands that combine playful packaging with meaningful storytelling have a real opportunity to engage them early and build long-term loyalty.
While parents still hold the purse strings, it’s Gen Alpha’s tastes that are driving demand and reshaping how beauty brands appear on shelves.
We’ve outlined six packaging strategies to help brands connect with this emerging audience — and win over their parents in the process.
Save the infographic for easy reference and to read more about our top 6 strategies for connecting with Gen Alpha!
- Nostalgia with a modern twist
- Bold yet refined packaging
- Sustainability and eco-consciousness
- Transparency and authenticity
- Playfulm, whimsical design with bold colours
- Inclusivity and diversity
Talk to Neville and More's professional packaging team to discuss which products will help your brand appeal to Gen Alpha.