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The UK’s leading packaging event is hailed a huge success

  • Packaging Innovations Birmingham
Europe, UK, Ireland, England, Beauty, Personal Care, Eating, Drinking, Luxury, Primary Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, Easyfairs

Asda, Britvic, ALDI, Avon, Beiersdorf, Coty, GSK, Harrods and Jaguar Land Rover were just some of the major names attending this year’s Packaging Innovations, Empack and Label&Print. Visitors flocked through the doors to hear the latest trends, solutions and innovations in the packaging and print market. They were treated to 300 exhibitors plus over 30 hours of educational content, from leading names including Innocent, Amazon, Mintel, Jaguar Land Rover and Lucozade Ribena Suntory. The show, which has been hailed a success by both visitors and exhibitors, also successfully launched four new show features.

James Drake-Brockman, Divisional Director of Easyfairs’ Packaging Portfolio, commented: “This is my first taste of Packaging Innovations, Empack and Label&Print, and it’s been an incredible show. The world of packaging is fast moving and constantly evolving, and it’s great to be at the heart of such a dynamic industry. This show enables professionals spanning the whole packaging spectrum to see the latest trends and newest innovations before everyone else. There were lots of new additions for this year including an Innovation Showcase with onsite interactive voting, an Inclusivity feature and the Pentawards display, revealing the cream of packaging design. With an astounding 76% onsite exhibitor rebook for next year, I’m sure the 2018 show will be the biggest yet.”

The Ideas Factory, a new theatre within the content programme, gave visitors unique access to leading experts from non-packaging based companies who discussed their insights and innovations which could be applied to the packaging market. Brands passing on their knowledge included British Gas - Hive, Mintel, Cambridge University, Blippar and Knowledge Transfer Network.

Tom Guy, Product Director at Hive, British Gas, discussed how to use technology to solve a specific problem. Guy commented: “We at Hive wanted to be a disruptor to the marketplace, whilst also adding value to British Gas. We had to make sure the whole brand clicked, from the innovative products and the very latest technology, through to brand design and the unboxing process. Technology has allowed us to design the product, adapting and learning from our customers as we go, creating a consistent, frictionless, simple integrated customer journey.” 

Inclusivity was a key talking point at the show. Cambridge University, in partnership with DRW Packaging Consultants, hosted a new show feature, which examined how packaging can be made more inclusive at the design stage. Ian Hosking, Senior Research Analyst, at Cambridge University was pleased with the number and calibre of people keen to discuss the topic: “Our objective is always quality not quantity, however on this occasion we managed both. It is fantastic to see people are really starting to think about their packaging, looking how they can turn it into an advantage. We have been explaining to visitors just how important the role of packaging is in independent living, and its commercial benefits. We have started the ball rolling. The job of us, and everyone else, is to keep it moving forward.”

Also new for 2017 was the Pentawards Display, which showcased the 2016 Diamond, Platinum and Gold Pentawards winners. Visitors voted for their favourite packaging, from the likes of Dominos, Marc Jacobs, Imayotsukasa Sake Brewery, Chivas Regal and Sony, with Holika Holika being crowned champion. In addition to this, Campden BRI, the UK’s largest independent food and drink research body, hosted a series of intimate and topical sessions for the food and drink industries.

Running alongside the show features was a full programme of inspirational content across five dedicated theatres. Sustainability was one of the show’s hot topics, with Simon Reid, Sustainability Manager at Innocent, kicking off day one with his keynote session ‘Leaving things better than we find them’. He announced that the next generation of Innocent bottles will be created using plant based renewable sources, an exciting innovation for the brand. During his session, he also discussed Innocent’s packaging criteria which includes ‘looking great on the shelf, feeling great in the customer’s hands and being sustainable’. Simon outlined the difficulties of balancing these criteria and the failures the brand has had in trying to do so, including its unsuccessful 2006 100% recyclable bottle. ​

Continuing this theme, Amazon discussed its e-commerce fulfilment journey, highlighting three tiers of its Amazon certified packaging - Frustration-Free Packaging, Ships in Own Container and Prep-Free Packaging - which allow for innovative e-Commerce packaging that reduce the company’s environmental impact, by removing excess packaging materials.

Brent Nelson, Senior Manager of WW Packaging (CPEX) – Sustainability at Amazon, commented on his experience at Packaging Innovations: “What an excellent reception for me and my colleague, Justine, and what a well-attended show. We had a packed theatre, and a queue of people waiting to ask us questions at the end, which is always fantastic. I’m thrilled we were able to be part of it.”

Alongside these educational opportunities, the show hosted over 300 leading exhibitors presenting their latest innovations and services; with 70% of suppliers using the show to launch new products. Ivo Maasdam, Sales and Marketing Director at FlexPet, commented: “As a first-time exhibitor we were not completely sure what to expect, but we have had a fantastic show. The quantity, and more importantly quality, of visitors to our stand has been fantastic. Our business is experiencing growth in the UK, so it seemed like the perfect time to exhibit at Packaging Innovations, and we have not been disappointed. In fact, we have already rebooked our stand for next year.”

Visitors also had a productive show, Helen Tobin, NPD Manager at Montagne Jeunesse International commented: “We are currently looking for suppliers in different fields to which we currently operate, so we came to the event because it provides a great opportunity to meet these people, and to see what’s new in the market. There was such a good spread of exhibitors for us to network with, it really was the perfect platform for us to do business.”

The next Easyfairs packaging event will be Packaging Innovations & Luxury Packaging London, which takes place at London Olympia on 13 & 14 September 2017. For anyone interested in exhibiting, more information can be found here (at www.easyfairs.com/PI-London) or via the show team on +44 (0)20 3196 4429 or PackagingUK@easyfairs.com.

See also

UKs largest packaging show enjoys record breaking year

UK's largest packaging show enjoys record breaking year

With world-renowned speakers, 300 industry-leading suppliers, and a record-breaking 6,922 visitors, Packaging Innovations, Empack and Label&Print had a triumphant return to Birmingham’s NEC. Sustainability was at the top of the agenda for both exhibitors and speakers, with experts from Coca-Cola, Marks & Spencer, Iceland, Innocent Drinks, Co-op and Greggs taking to the stage to address the issue and reflect on the progress made by brands over the last 12 months.

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Label&Print 2019 welcomes the future of the print industry

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Label&Print, which returns to Birmingham’s NEC on 27 & 28 February 2019, will offer visitors an exclusive look at the future of the industry, showcasing the very latest products, services and technologies available to the packaging community. From leading sellers and manufacturers of print and labelling equipment, through to designing, branding and finishing experts, it is the must attend event in any packaging professional’s calendar.

UK’s largest packaging show welcomes global brands to seminar programme

UK’s largest packaging show welcomes global brands to seminar programme

Coca-Cola, Marks & Spencer, Iceland and Innocent Drinks are just some of the major names taking to the stage as part of Packaging Innovations, Label&Print and Empack 2019’s exclusive seminar programme. The UK’s largest annual event for the whole packaging supply chain, which returns to Birmingham’s NEC on 27 & 28 February 2019, will host an impressive two-day CPD accredited conference programme across five stages and will also feature experts from Britvic, L’Occitane and WRAP.

Rodney Steel, Chief Executive of the BCMPA, explains why contract packing has become an integral part of the packaging industry

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Packaging Innovations 2019 is set to welcome back Contract Pack for the twelfth-year at Birmingham’s NEC on 27 & 28 February 2019. Supported by the British Contract Manufacturers and Packers Association (BCMPA), the Contract Pack 2019 zone will host 20 BCMPA accredited exhibitors, offering an unrivaled opportunity for brand owners and manufacturers to meet potential outsourcing partners.

Empack returns to the NEC with the latest in packaging technology

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The UK’s premier event for packaging technology, equipment and machinery, Empack 2019, is returning to Birmingham’s NEC on 27 & 28 February 2019. The two-day event will focus on the future of packaging technology, with suppliers showcasing the most advanced capabilities and newest innovations to the UK market. Hosted alongside Packaging Innovations, Label&Print, and, new for 2019, Industrial Pack, Empack offers visitors the unrivalled opportunity to discover the latest developments and solutions for upgrading machinery and improving capacity, reliability and efficiency.

The future of packaging printing, labelling and converting showcased at Label&Print 2018

The future of packaging printing, labelling and converting showcased at Label&Print 2018

Label&Print, which returns to Birmingham’s NEC on 28th February & 1st March 2018, offers packaging industry professionals the opportunity to discover innovative finishes and techniques, learn about the latest trends and developments and find exciting new suppliers. The show, which is complimented by a programme of educational seminars, will also provide the perfect platform for visitors to get hands-on with a wide range of innovative new products.

Empack 2018 welcomes the latest packaging technology

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The UK’s leading packaging technology event, Empack, will return to Birmingham’s NEC on the 28th February & 1st March 2018. The two-day event will offer a unique opportunity for decision makers from major brands, converters and retailers to discover the latest technological advances in logistics and transit packaging, packaging machinery, robotics and automation. The show will also offer visitors the opportunity to get hands-on with a range of new products, with many exhibitors choosing to launch their latest innovations live on the showfloor.

Leading Innovators set to take centre stage at the UK’s leading packaging event

Leading Innovators set to take centre stage at the UK’s leading packaging event

British Gas, Mintel, Cambridge University, Blippar and Knowledge Transfer Network are among the major names set to speak as part of Packaging Innovations 2017’s newest show feature, The Ideas Factory. This brand-new theatre will welcome an array of non-packaging based experts to share skills, experience, knowledge and the newest techniques from their sector, in order to see how they can be applied to the packaging sector.

  • Company News
  • English
  • Modified 05 Jul 2017
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