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    UK's most exclusive packaging show announces cutting-edge seminar programme

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    • Packaging Innovations London
    UKs most exclusive packaging show announces cutting-edge seminar programme
    Europe, UK, Ireland, England, Beauty, Personal Care, Eating, Drinking, Health, Luxury, Primary Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, Easyfairs

    Diageo, M&S, Lush and Carlsberg are just some of the major names already on board as part of Packaging Innovations and Luxury Packaging London’s free-to-attend seminar programme. The expert sessions, packed with real life stories, advice and innovative ideas, will offer packaging professionals insights into the latest developments, technologies and research when the show returns to London Olympia on 12-13 September 2018.

    Featuring a focus on innovation and sustainability, the seminar programme will run across three stages and feature dedicated forums for the food, drink, beauty and luxury markets. The Luxury Forum will focus on creating innovative packaging for the luxury market and will welcome speakers from high-profile organisations including Havas and Hunter Luxury.

    Neil Farmer will also focus on the luxury packaging market when he explores the rapidly growing luxury packaging market, the trends and innovations that are driving this segment and the technologies to look out for.

    The Drinks Forum will also see several high-profile speakers from the industry taking to the stage when it returns for 2018

    Jeremy Lindley, Global Design Director at Diageo will address the importance of packaging as a marketing tool with his talk, ‘Is packaging the silver bullet to address the declining impact of traditional media?’. Focusing on the challenges an ever-evolving market faces is Santiago Navarro, Chief Executive and Co-Founder of Garcon Wines, who will present ‘Wines for the Amazon Generation’. The Drinks Forum will also welcome speakers from Carlsberg, Arctic Gin and Metsa.

    Rob Hollands, Managing Director at Anthem Worldwide, will showcase KitKat’soi ‘Live Your Break’ and Fanta’s ‘Takeover Fanta’ campaigns during his seminar ‘The Future is Now’. The talk will encourage brands to consider how they can change packaging, a passive touchpoint with huge reach, into a fully immersive experience that can even be tailored to the individual consumer.

    Sam Ellison and Emma Jones from Redshoe will offer their top tips for staying ahead of the game and driving consumer engagement within the food and beverage industy. The talk will highlight several key factors challenging the sector as well as those having a direct impact upon packaging design. They will demonstrate how brands are embracing these challenges and showcase a number of inspirational concepts and designs that are winning with consumers.

    Running alongside the seminar programme is The Pentawards Conference, which returns following its hugely successful debut in 2017. Big names, such as Diageo, Design Bridge, Free the Birds, Hello Day and GSK will explore how designers can take advantage of current industry trends and help overcome current industry challenges.

    Following its hugely successful launch at the NEC show earlier this year, The Big Plastics Debate will also join the Packaging Innovations London conference line up, with speakers from Carlsberg, M&S, Hello Fresh and Recycling Waste Management already confirmed.

    For any further information, visit the Packaging Innovation or Luxury Packaging London websites or contact the show team on +44 (0)20 8843 8800 or PackagingUK@easyfairs.com.

    See also

    The BIG Plastics Debate puts plastic alternatives under the microscope

    Experts from some of the world’s biggest brands, including Carlsberg, LUSH Cosmetics, and Just Eat, will come together at Packaging Innovations and Luxury Packaging London 2019 to debate the industry’s hottest topic – sustainability. With plastic no longer king of the packaging arena, the show’s headline feature will welcome an array of industry experts to discuss the alternatives to traditional plastic and take a critical view of their green credentials.

    New show features unveiled for UK’s most exclusive packaging event

    Packaging Innovations and Luxury Packaging London 2019 will introduce three new show features when it returns to Olympia on 11 & 12 September – an education initiative, a one-of-kind trend showcase and a zone designed to raise the profile of packaging firms in their infancy. These new features will run alongside a series of returning show favourites to deliver valuable guidance to visitors from every part of the packaging supply chain.

    Leaders in luxury packaging join London's most exclusive packaging event

    Luxury Packaging London 2019 will celebrate its 10th anniversary when it returns to Olympia on 11 & 12 September, hosted alongside Packaging Innovations. As the UK’s leading luxury packaging event, it will bring together over 180 exhibitors and a dedicated audience of senior buyers, all looking to source the latest in luxury packaging solutions. With consumer concerns over the impact of packaging on the environment continuing to rise, many exhibitors will address the challenge of creating a premium-feeling product with an eco-conscious design.

    Seminar programme announced for Packaging Innovations, Luxury Packaging and ADF London

    The seminar programme has been announced for Packaging Innovations, Luxury Packaging and ADF London, the capital’s only event dedicated to the primary and secondary packaging industry. Four stages will host some of the leading minds in packaging, design and sustainability in an unprecedented line up featuring brands and retailers including Coca-Cola, Graze, John Lewis, LUSH, Beiersdorf, Church & Dwight, Sainsbury’s, Diageo, Carlsberg, GSK and Hello Day.

    The UK's most exclusive packaging event introduces its brand new partnership with ADF

    Packaging Innovations and Luxury Packaging London, the UK's only prestige and bespoke packaging event, which returns to London Olympia on 12 & 13 September 2018, has unveiled a brand new partnership for 2018 with ADF, the world's premier event for aerosol and dispensing. With successful shows already in New York, Shanghai and Paris, ADF is a leading event dedicated specifically to the aerosol, dispensing, perfume and cosmetic packaging community.

    Packaging affects the senses!

    It’s official, when it comes to packaging, we have lost our senses. New research suggests that our sense of taste, smell and even feel is directly affected by the packaging a product comes in. In a unique trial, otherwise identical products were rated 35% better overall, simply due to the packaging they were associated with. For instance, perfume was thought to smell 60% nicer and wine tasted 53% better and consumers thought a t-shirt felt 10% more superior, simply if it came in a higher quality pack. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.

    Show stopping features announced for London's most exclusive packaging event

    New initiatives and a revamped seminar format will be launched at Packaging Innovations and Luxury Packaging London 2017, which returns to Olympia on 13 & 14 September. The new developments will offer focused seminar sessions for food, drinks, beauty and luxury packaging, as well as a new theatre dedicated to Packaging Design. These will run alongside a series of established show favourites, all offering a powerful and educational programme of interactive features and invaluable advice for the senior decision makers and buyers in attendance.

    • Company News
    • English
    • Modified 16 Sep 2019
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