Milk should be kept in the dark. You shouldn’t

You wouldn’t leave food in the sun, so why expose milk to the light? Whether you realize it or not, light drains some of the goodness out of milk. It typically deteriorates vitamins A and B2, which are essential for healthy skin, bones and eyes, and also play a role in boosting your immune system and cell reproduction.

Milk sees the light long before it soaks into a favourite cereal, completes a creamy coffee, or makes a homely meal. From the conveyor belt, to the truck, to the shelf, to your fridge: light gets in along the way. Only 100% life proof packaging protects milk from light damage, and the Anchor triple layer bottle is the only fresh milk packaging in New Zealand that is 100% light proof.

Our new LIGHT PROOF™ bottle

After two years in the making, we’re excited to take milk storage to the next level in conjunction with Fonterra in New Zealand, who released the first LIGHT PROOF™ bottle in their Anchor range. We’re not just proud of our LIGHT PROOF™ bottle because it’s a world-first, we’re proud because it preserves both the nutritional value and freshness of milk.

Eighty per cent of customers told us they prefer the taste of milk that hasn’t seen the light. Our new packaging helps both the consumer and supplier milk freshness for all it’s worth.

How it works

Even though opaque cartons and bottles already exist, up to 25 per cent of light still finds its way through the packaging and into the product.

The engineering behind the LIGHT PROOF™ bottle is simple; it starts with an induction foil sealed cap that keeps light out at the bottleneck and finishes with three light-protective layers that make up the body. A black layer is sandwiched between two white layers to guarantee the contents of the bottle is 100% shielded from light.

Protecting both freshness and the Environment

Our LIGHT PROOF™ bottle is made from the same plastic as normal milk bottles (high density polyethylene), which means it’s still recyclable. Three layers do not translate to three times the amount of plastic, either. Each layer is created simultaneously, resulting in a single, featherweight structure that’s less than one gram heavier than standard milk bottles.

The LIGHT PROOF™ bottle keeps light out to keep the goodness in!