Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
Although the largest cosmetic companies are multinational corporations, different methods of care are still used in different parts of the world. The desire to achieve a local standard of beauty involves the common use of certain minerals and following certain rituals. Women all over the world constantly seek out the best skin care methods. That’s why it is important to know how they care for themselves, in order to benefit from their knowledge and experience.
Japan – alabaster skin and moisturizing
Japan women strive to have smooth and clear skin. They achieve this by using light-coloured cosmetics, and complex and exact make-up removal. High SPF emulsions, whitening creams and fine-grained chemical peels give them a bright complexion. Skin nutrition also plays a very important role. It is achieved through evening lotion with hyaluronic acid and frequently used masks. BB creams also come from Japan. They have the properties of cream, makeup base and foundation to combine makeup and skin care.
Korea – 10 steps
Over the past few years, the Korean women have dominated the trends in skin care. They are imitated by women all over the world. Their daily routine consists of 10 steps aimed at effective make-up removal, peeling, toning, moisturizing and sunscreen, preferably using mineral filters. Cosmetics used in Korea are very delicate and do not contain alcohol. It is common to use essences, often containing hyaluronic acid and snail slime. What is more, the skin is nourished by ampules with lactic acid bacteria, adenosine, sea water or vitamins.
France – lavender water
Most cosmetics and perfumes are based on mineral water. Many French women spray their faces with mineral water few times a day. It fixes makeup and refreshes the skin. When it comes to cleaning, they use scented water, mainly lavender water, which soothes irritation and helps regenerate their skin.
USA – pharmacy cosmetics
American women attach great importance to dermatological consultation. They go to see a doctor not only in case of skin problems, but also to choose the appropriate cosmetics. They prefer to use simple creams, without parabens or substances that may cause allergy or irritation.
Morocco – clay and argan oil
Rhassoul has cleansing, moisturizing, strengthening and anti-wrinkle properties. The Moroccans use it for facial massage, which removes dead skin. The clay is also used as a mask. They apply it for tenor so minutes to allow their skin to absorb the minerals it contains. The second highly valued mineral ingredient is argan oil. A few drops on face, neck and neckline have a strong moisturizing and anti-wrinkle effect.
India – facial massage
In India, natural ingredients are used at every stage of facial care. A mixture of essential oils is used as a makeup remover, effectively removing cosmetics and excess sebum. Massage is also very important. It is performed with the ubtan paste, which has peeling properties and stimulates circulation. Moisturisation is provided by a facial lotion made from almond oil, sometimes with the addition of herbs or sandalwood oil.
Packaging – the product’s business card
Although information on cosmetics is available, customers very often make their decisions based only on the product’s packaging. When the key features of a product are consistent with its appearance, the consumer will surely notice the product she needs. More and more women search for cosmetics containing natural ingredients, such as oils, extracts and minerals. Ecological products are associated with natural packages, made of raw materials, without bright photos and not covered in plastic. Women prefer beige or white boxes with delicate prints, often corresponding to the colour of the natural ingredient contained in the cosmetics. The situation looks a bit different when it comes to luxury, expensive products. Clients looking for this type of cosmetics pay more attention to solid and tasteful packaging. Subdued colours and simple forms are also very desirable, as they look elegant in every purse.
Skin care and culture
It’s difficult not to notice the relationship between skin care and culture. Women around the world are most likely to use local products, either used as an independent cosmetic or as a part of a more complex product. Moving away from artificial products with long lists of ingredients and returning to the roots are both a parts of a constantly growing ‘eco’ trend. Standards of beauty, as well as ways of taking care of beauty, are different all over the world. This does not mean, however, that we can’t learn anything from women from other countries and continents, as the universal purpose for applying all cosmetics and treatments is a healthy and beautiful skin.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
- Elias Bittan
- Topic Entry
- Created 27 Sep 2017
- Modified 02 Oct 2017
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