Webpackaging logo

Unisex perfume and the perception of women’s and men’s fragrances

  • Politech
  • Elias Bittan
Beauty, Personal Care, Cosmetics, Make Up, Fragrances, Female Fragrances, Eating, Drinking, Food, Candies, Sweets, Herbs, Spices, Seasonings, Health, Wellbeing, Aromatherapy, Universal, Tree Derivatives, Wood

Although unisex perfumes are still not as popular as individual women’s and men’s fragrances, they are slowly beginning to mark their presence on the market. What is more surprising, for a long time, the distinction between men’s and women’s fragrances did not exist.

Universal perfume

For millennia people have used perfumes, oils and other substances that affect the smell of their bodies to a greater or lesser degree. The ancient Egyptians used perfumed lotions during religious ceremonies and enhanced the smell of air with wood extracts while performing rituals. Other plants such as rose or peppermint were utilised to produce medicinal perfumes and home-made remedies. In this respect, history is coming full circle, as many high quality aromatherapy perfume oils are also used today. They are made in the exactly same way as the earliest ancestors used. Products that affect the smell of the body were highly valued in every culture. Over time, trade routes allowed for the import of ingredients from many parts of the world, so that a wider range of fragrances began to be produced. In the past, people often used flowers and herbs to create their own fragrance elixirs. At the time, however, no one divided fragrances into female and male categories.

The history of the division of fragrances

The end of the 19th century saw the first real era of perfume in the history of humanity. It was a consequence of the considerable development of knowledge about organic chemistry, thanks to which completely new fragrances appeared on the market. Synthetic ingredients began to increasingly replace difficult-to-find and expensive elements of natural perfume compositions. With the beginning of the modern perfume industry in 1920’s, people began to gradually abandon universal perfumes in favour of fragrance products designed exclusively for women or men. It has been proven that nothing stimulates the subconscious of the opposite sex stronger than a spectacular perfume. Smell can convey something more mysterious, more captivating and less tangible than either makeup or dress can. It’s no wonder that smells which reinforce stereotypes about gender identity have proven to be far more popular than more universal compositions. The perception of female and male smells is therefore strictly cultural and not innate.

Popularity of unisex fragrances

Unisex perfumes have been niche market for a very long time, but now their popularity is gradually increasing. This is primarily due to the greater awareness and openness of the public with regard to gender identity issues and to changes in the stereotypical perception of masculine and feminine attributes such as smell. Classic perfumes for women are slightly weaker than those for men and have more sweet notes. That’s why it was long thought that male cosmetics should be deprived of floral fragrances. Typically, men’s perfumes are more expressive and essential, which many women enjoy. The popularity of less obvious scents has been spotted by manufacturers, who increasingly release unisex perfumes onto the market. Customers themselves appreciate them and more or less consciously begin to follow their own preferences. All this is a reason for the slightly artificial division between female and male fragrances to slowly blur, while unisex perfumes are becoming more and more common.

See also

Bespoke production is beneficial for the customer

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

  • Topic Entry
  • English
  • Modified 17 Oct 2017
  • Hits 1027