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Atypical packaging – How to surprise the customer

  • Politech
  • Elias Bittan
North America, Beauty, Personal Care, Eating, Drinking, Home Care, Textiles, Clothing, Primary Packaging, Secondary Packaging, Product Development Services, Shows, Associations, Media

“Appearance matters”, and this statement turns out to be true not just for establishing personal contacts, but also for establishing contact with customers. A customer with the choice between two products of the same price will always choose the one with attractive packaging. People like pretty and creative things. So why not use this fact to gain advantage over the competition and surprise your customers with nice packaging?

How to surprise customers

In fact, it really isn’t that hard to surprise your customers. Many companies approach this issue in the most straightforward way. Some others go much further with their creativity, which results in truly fantastic projects that not only spark intrigue, but also delight the customers. Thus, there’s real value in good package design.

What do a pencil and Parmesan cheese have in common? Not much, it would seem. But there were people who thought that it was a good idea to combine these two products. If you’ve ever been frustrated when cutting cheese, you could buy Parmesan cheese in the form of a pencil and all you need to get ultra-thin slices is a sharpener.

Hence, the customer may not only be surprised with the idea of the design of the packaging but also with its developed functionality.

Packaging not limited to protection

The next example will definitely appeal not only to grown-ups but also to children. We all love cookies. How can they be made even better? If you can turn the package into a mask once you’ve eaten all the cookies! Ideas like these are both functional and fun.

Another great example for functional packaging is wine packaging. The designers of this project not only surprise their consumers with the clear form of the label, but also encourage to verify one’s capability of logical thinking after drinking a couple of glasses. Such packaging will definitely encourage everyone to individual tests in this area.

Another proposal of creative packaging is directed to homeowners who use all kinds of packaging from food and cleaning products as weights while exercising. This “trend” was noticed by the producers of Mr. Clean, so they created packaging for their products in the shape of dumbbells. That’s what we call practical!

Atypical solutions in packaging

The creativity of packaging designers knows no limits. Beautiful and original packaging can be found both in the case of exclusive products, as well as those in the middle price brackets. One example of a very creative and aesthetically-pleasing packaging is the straw created by Nescafé. The packaging in the shape of a straw contains coffee for a single cup. All it takes is to cut the tip and stir to enjoy a delicious cup in seconds. Moreover, the customer may even keep the packaging for longer, which reminds them about the company over and over again.

“Each woman can always use another pair of shoes”. That is probably what the designer of the Carolina Herrera Good Girl perfume bottle thought. The design draws attention with its modern elegance. It may even be an ornament for a shelf. Perfume in such a lovely bottle also makes a great gift for a fashion enthusiast.

Additional functions of packaging

There are many more interesting cases of original packaging – the most memorable of which are those that may be used for purposes other than just packaging. Examples include the previously mentioned Nescafé straw or the packaging of Kubuś products many remember from the childhood, which contained riddles or colouring pages.

See also

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Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?

Does Slow Life affect the cosmetics market?

Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

  • Topic Entry
  • English
  • Modified 14 Nov 2017
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