Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. Smartphones are not, though, the only platform that can use modern systems which complement the main product. The market for new technologies in packaging is developing rapidly, and there is no shortage of new solutions, many of which could be successfully applied to the cosmetics and perfume trade.
Information on the packaging
One of the purposes of product packaging is to inform the consumer about the contents of the product, the expiry date, production series, and what the product, in fact, is. With the help of new technologies, that range of information can be vastly extended. One such possibility is being developed at the Institute of Polymer and Dye Technology of the Lodz University of Technology. There they are developing a biodegradable material that will include a coloured indicator. Thanks to the way it changes its physical properties, in this case its colour, the buyer will know how old the product is and under what conditions it was stored. The rate at which the colour changes will depend on the product’s exposure to light and high temperatures.
Another possibility presented by new packaging technologies is the application of watermarks or fluorescent substances. Such markings can be used to prove the authenticity of a product, similar to what is done with banknotes. Such solutions could perform especially well in the perfume trade, as this sees continual waves of fake products flooding the market. Fluorescent ink, which “glows in the dark”, not only confirms the originality of the product but can also serve an interesting marketing function.
Caps like thermometers
For many years thermochromic markings have been used on products, especially soft drinks, which change the colour of the packaging based on the container temperature. The same technology has been used by CTI Inks, but with a little twist. It has created packages which change colour based on the ambient temperature. One application by the company is the packaging for baby bathing creams. After placing it in water, the colour of the package changes to show whether the water is the right temperature.
Labels as Alternate Reality barcodes
At the same time that well-known company, Heinz, has used their labels as barcodes to be read by “augmented reality” devices. A smartphone app can be used to easily acquire additional information about the product through the world of “augmented reality”. This technology can be used either on product labels or via special markings on the packaging itself. The marking is then recognised by the app, which turns on a feature that invites the user to interact with the product and the brand.
Other markets are already testing…
Many different companies make use of various new technologies on their packaging. Going back to product temperature indicators, we can also mention Pizza Hut. Pizzerias have introduced a heat-sensitive point on the cardboard packaging to let customers know just how fresh the product is. Cafes use similar markings on cups with hot beverages, while restaurants use indicators to show that a drink has been properly cooled.
Cheetos, a brand of corn crisps, employs photochromatic technology. In this case, the packaging changes under the influence of light rather than temperature. The interior of the pack is white until it is opened, but as light hits the surface different colours and shapes appear, so the consumer can see a unique picture.
On the other hand, Coca-Cola 12-packs are sold in special cardboard, which can be assembled into 3D goggles. You can download a suitable app to your smartphone before inserting it into the goggles, and in a moment you can begin to enjoy a multidimensional virtual world.
The Pharmaceutical market is the best example
The cosmetics trade can learn a lot from the pharmaceutical market, where even more packages show whether their precious and delicate contents have been stored in bad conditions. They make use primarily of thermochromic markers and NFC identifiers. The latter are chips which, after connecting with a smartphone, can show the product’s storage history.
Of course, the use of these technologies provides new challenges and costs for the producers. However, the benefits of their use might be worth the effort. New technologies can become a great new opportunity to create deeper, longer and more interesting relationships with customers. And this can profit any brand.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
- Elias Bittan
- Topic Entry
- Created 28 Mar 2018
- Modified 25 Jul 2018
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