Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
One of the hottest trends of the last few decades… More than just fashion… It is a lifestyle whose fundamental rule is to “minimise cruelty”. A radical type of vegetarianism. Of course we are talking about veganism, which is rapidly changing more and more industries. The cosmetics market was one of the first that felt the prosperity brought by these changes, and started designing vegetarian and vegan products. So what is veganism? What are the rules? What are the pros and cons of vegan cosmetics, and how is the healthy cosmetics market evolving? We will try to answer these questions in our latest post.
Veganism vs. vegetarianism
Veganism is often referred to as “radical vegetarianism”. It means that both vegetarians and vegans do not eat meat and some animal products originating from killing animals, e.g. lard, gelatine or other similar products. However, vegans additionally abstain from consuming other animal products, such as eggs, milk, cheese, honey, or even using leather and furs. It is related to the philosophy of life that they embrace. They try to refrain from hurting animals, which happens not only during slaughter but also during breeding. Also, vegans do not approve of any types of entertainment involving animals, such as zoos, circuses and hunting.
A vegan diet is based on plants and mineral products. The substances that vegans are trying to avoid include collagen, lanolin, chitosan, stearic acid, silk and vitamin A. They also refrain from using ingredients that are often used in perfumes, such as musk, ambergris and civet. However, it is important to remember that vegans follow their ideology not only while food shopping. They make similar choices when it comes to cosmetics.
The pros and cons of vegan cosmetics
One of the benefits of vegan cosmetics is their ingredients list. Compared to traditional cosmetics, vegan cosmetics have fewer side-effects and are more delicate for sensitive skin. An additional benefit is, of course, the fact that they are not tested on animals. Their price is certainly one of the cons. The customers also claim that they do not feel any major differences between vegan and traditional cosmetics.
The vegan cosmetics market
An interesting phenomenon observed in the process of creating vegan products is the fact that they attract even those who do not follow a vegan diet. They are not even vegetarians! The reason this happens is that some people do not want to change their eating habits but they try to refrain from hurting animals in other aspects of their lives. Besides, some customers only buy vegan cosmetics because they believe they are particularly effective.
The vegan cosmetics market is rapidly developing, and it is gaining in popularity among young people. The reports show that the recipients of such products are mostly people under 30. It is a responsive group for which manufacturers create special cosmetics lines or design completely new brands that are 100% vegan.
Vegan brands and cosmetics lines
There are already plenty of brands on the cosmetics market that specialise in the production of vegan products. Originally, these brands were created from scratch by this trend’s enthusiasts, however with time, big cosmetics concerns started expanding their activity into independent vegan brands. Other companies decided to build upon the existing image of their brand and created new vegan product lines under a recognised name. An example of a vegan brand is Maria Nila and Fridge by Ide and the product lines were introduced by AA – Vegan Fresh or Bourjois – Healthy Mix.
However, the growing number of vegan products in shops does not mean that the vegetarian and vegan sector is not worth investing in any more. Quite the contrary. The increased awareness of animal care and a healthy lifestyle among society shows that the demand for vegan products is still growing.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Elias Bittan
- Topic Entry
- Created 25 Apr 2018
- Modified 25 Apr 2018
- Hits 750