Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Cezary Szwarc: “To know our roots is to know our place in the world” – why is this slogan an important part of HEINZ-GLAS website?
Monika Kosmala-Sójka: It’s simple – HEINZ-GLAS has been owned by the Heinz family since 1622 and it has been run by 15 generations. Currently, few family businesses can boast such a perseverance.
That’s right, almost 400 years of tradition… It is amazing. Do employees also link their life with the company?
The glass industry requires experience, which is gained a bit longer than in other industries. Our employees’ seniority is impressive. It is often their first job, which they continue until their well-deserved retirement.
What are the values HEINZ-GLAS is driven by?
HISTORY/EXCELLENCE/INNOVATION/SUSTAINABILITY/FUTURE – these are the key words HEINZ is driven by. They cover everything that is important to us.
Today, HEINZ-GLAS does not only deal with glass production, does it?
Glass is the base – the heart of the company – but there is a system around the “heart”, which includes plastics as well as glass and plastics decoration. In the group we apply the principle that decoration goes hand in hand with glass production.
Having experience in glass and plastics prodcution, you can say something about both industries. What is the biggest problem in the production of glass and in plastics processing?
When it comes to the glass, the technology is quite difficult since it is based on natural raw materials, which melt at high temperatures. Plastics are highly popular. Competition seems to be the biggest obstacle to overcome in the processing of plastic.
What has HEINZ-GLAS Działdowo to offer? Do you offer standard products or mostly individual orders?
Our business is based on selling products to the individual orders of the clients. The sales of standard products is about 30% and this part of our business activity increases every year, which makes us really happy. The global support of our sales offices located all over the world also contributes to this success.
What does the glass packaging design process look like?
From the idea to the ready product – the client often comes to us with an idea and we translate it into the production reality. We prepare a technical drawing of the bottle so that, apart from the visual aspect, it fulfils its principal function, e.g. it has suitable capacity. Then, we manufacture sample forms and a sample product. If everything is fine, we prepare the forms for line production and start the production process. The entire process is carried out in-house, in our plant, which makes us really proud.
What technological and material constraints most affect the design process?
Definitely the shape of the bottle and the edges. It is said that glass “doesn’t like” sharp edges, because it is a potential place of cracks.
What does the glass packaging production process look like? What machines are used and how has it changed over the years?
The world has improved technologically over the recent years and the forming machines, especially the machines for checking the glass packaging, are complex devices with electronic controls. However, a man – human eyes, hands and, of course, the head are indispensable to operate the machines, check the bottles and improve the processes.
What are your recent successes you can boast about?
The products in packaging produced in HEINZ-GLAS Działdowo you can see on the shelves in the shops are the best recommendation of our work. What is the most satisfying? Our projects are more often complmentary ones, which means that we deliver glass packaging with decorated plastic cap.
What do you think about the changes in the market of cosmetics and perfumes? Do you have more orders from this industry?
We have had an uninterrupted demand for cosmetic packaging over the last two years. Hence, we decided to execute the investments by doubling our glass smelting capacity. Therefore, we will be able to complete the orders even faster next year.
When it comes to producing plastic packaging, Politech is driven by very similar principles and a very similar mission to HEINZ-GLAS. Perhaps this is why the cooperation between our companies goes so well?
Politech has been our business partner for many years and the cooperation has always been good. Currently, the metallisation of plastic caps is the largest part of the business. We often recommend you to our clients since we believe that your company, as a cap manufacturer, is worth it.
It works also the other way round. We are also very satisfied with cooperation; this is why we are so curious about your company. We are glad that such an experienced and reliable company is our partner. I am pleased that you agreed to answer a few questions. It will allow us and our clients understand the vision and approach of HEINZ-GLAS Działdowo better.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Elias Bittan
- Topic Entry
- Created 13 Jun 2018
- Modified 14 Jun 2018
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