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Packaging + Weight = Luxury?

  • Politech
  • Elias Bittan
Beauty, Personal Care, Cosmetics, Fragrances, Female Fragrances, Luxury, Premium, Primary Packaging, Bottles, Bottles - Glass, Bottles - Plastic, Jars, Pots, Tubes, Caps, Lids, Dispensing Closures, Plastic, Plastic - Surlyn, Glass, Ceramic, Shows, Associations, Media, Packaging Awards

At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy or too simplistic for our tastes. The same applies to the packaging used for cosmetics, or its parts. Heavy packaging with thicker walls is considered sturdy and more luxurious by customers. Of course, this is not always the case, but this does not change the fact that cosmetics and perfume manufacturers have taken greater efforts to convince their customer base that their packaging is indeed luxurious, such as by increasing its weight.

Packaging market over the years

The cosmetics and perfume packaging market is now dominated by two material groups – glass and plastics. Glass as a material has, of course, a longer tradition in the industry, its history spanning the several centuries since it replaced ceramics.

The 20th century saw different kinds of plastics emerging as competition. These new materials did not crack as easily, their production became increasingly simple and relatively inexpensive, and they could be produced on a mass scale. This has resulted in plastics replacing glass for good in many cases. However, the plastics used in the cosmetics industry are typically a great deal lighter than glass, which has proved to be an important variable, one which frequently influences customer decisions.

We are nearing the third decade of the 21st century, and perfume flasks are where glass is making its final stand. Many cream manufacturers opt to use jars made of plastics like Surlyn, which is extremely similar to glass. Other cosmetic products made the switch a long time ago, opting for dispenser bottles, sticks and tubes.

Why is weight associated with luxury?

Whenever plastics begin to dominate, though, the issue of packaging weight is raised. Light packaging with thin walls is often subconsciously assessed by customers as tacky, shoddy and too common-looking. Customers want products whose characteristics place them in the premium category, and that means products that are heavier. The plastic packaging industry has not had its last word, because even now there are plenty of other ways to lend an air of luxury to products made of such materials.

How to increase the weight of the packaging?

One of the options is to use new, high-density materials, or to combine regular materials with heavier ones. Taboren and Gravi-Tech are two materials gaining ground in the production of cosmetics and perfume packaging. Components made using these types of materials can be heavier than glass while retaining the advantages of plastics, e.g. resistance to cracking.

Another method of increasing packaging weight is to add some ballast. Such weights can be hidden in multi-part perfume bottle caps, as well as in cosmetics jar lids. It is also possible to make packaging walls thicker to maximise surface use and increase their weight.

Polymers appear to be at a disadvantage compared to glass when it comes to cosmetics packaging, but appearances are deceptive in this case. If we analyse the advantages offered by some synthetic compounds and the fact that particular parts can have additional ballast hidden inside, the disadvantage disappears and customers benefit twofold. The weight is similar to glass, without sacrificing the advantages of plastics.

See also

Our own tool shop – a huge advantage in the industry!

Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?

Does Slow Life affect the cosmetics market?

Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

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  • English
  • Modified 10 Dec 2018
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