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Trends or production capabilities – What are the factors that change the packaging market?

Trends are among the most frequently recurring themes in all articles, publications or presentations regarding the cosmetic packaging market. Predictions about future trends are made on the basis of cultural changes in society, the financial resources of consumers or even other trends coming from completely different industries. The most popular source of inspiration is the fashion industry, especially since many well-renowned designers work there. However, even in the case of such experts, issues related to technological factors, production difficulties or the availability of materials still apply. If this is so, then what can actually change the packaging market? Is it the projects of creative trendsetters? Or perhaps the development of production technology?

Minimalism and production possibilities
Minimalism has remained among the most influential trends for years. But if this is the case, why is it that there are so many cosmetics with richly-decorated packaging on the market? And why are there as many cosmetic products with decorative bottles or caps as there are those with rather simple and economical ones? Of course, this is highly dependent on the target group for a specific product, and this is a factor that can have a huge impact on the choice of packaging. For example, it is no secret that customers in the Middle East like golden ornaments and decorative elements resembling precious stones.

It is equally easy to notice that products designed for the American or European market are also often characterised by their unusual designs and various, original decorations. Examples of such perfume products include: Paco Rabanne Pure XS, with a decorative, gold snake-shaped cap, L’Air Du Temps Niny Ricci with a multi-coloured bottle that has a decorated silver ring at the top and a pearl cap in the shape of two doves, as well as Anna Sui Fantasia Mermaid with a gold, siren-shaped cap.

This begs the question as to why trends do not proceed in a single direction. The reason for this may be a strong desire to create something completely new and unique, often with the use of modern technologies. It is often the case that packaging manufacturers encourage perfume producers to try out new production methods, thanks to which their products will certainly stand out on the market.

Technological changes that affect the market
Technologies for processing the three materials from which cosmetic packaging is typically produced are constantly evolving. Glass, paper and plastics can already be processed in numerous ways, but thanks to the introduction of innovative machines new ways are being developed all the time. Therefore, it is hardly surprising to see processing companies wanting to utilise the expensive modern technologies that they have just implemented to the fullest extent. In turn, clients who see these new products offered by their suppliers quickly begin to consider introducing new goods, using a type of packaging that no competitor has yet developed.

Through this, progress in both technology and industry affect the way in which the packaging market itself will develop. These changes are not always compatible with current trends, however. As such, among the new products on the market, we can encounter those that are inspired by trends, cultural shifts and public concerns, as well as those that are the result of the willingness of producers to present something new, unprecedented and outstanding to their customers.

Which route should we choose?
When introducing new products or creating new packaging for their existing product lines, manufacturers always face a difficult choice. Is it better to design a package whose colour is in-line with the current fashion trends, or choose a colour that is not yet attainable to our competition? Should we choose a simple and minimalist shape? Or should we allow our supplier to design a top-of-the-line cap that looks like a true masterpiece? Is it more reasonable to opt for more traditional decoration, created with the use of galvanisation? Or perhaps decoration created with the use of metallisation, which is developing very fast and is becoming more ecological? Of course, all of these choices are highly dependent on the relevant marketing factors such as our target group, the target market, the necessity of adjusting the appearance of the packaging to match the rest of our products, as well as many others.

Balanced market development
As a producer of cosmetic product packaging, we are perfectly aware of the trends among our clients. A very important factor is that currently the market is in a state of equilibrium. We receive as many inquiries regarding simple patterns, including standard products, as we do regarding complex, multi-element and individually-customised projects. Some customers decide to choose the latter solution after we present our growing technological capabilities to them. These extensive production capabilities are the primary factor that makes our clients desire amazing and unique designs for their products. And of course, we will be more than happy to help you choose the perfect perfume cap or cosmetic jar for your product.

See also

Our own tool shop – a huge advantage in the industry!

Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?

Does Slow Life affect the cosmetics market?

Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

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  • Modified 24 Jul 2019
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