Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
Trends are among the most frequently recurring themes in all articles, publications or presentations regarding the cosmetic packaging market. Predictions about future trends are made on the basis of cultural changes in society, the financial resources of consumers or even other trends coming from completely different industries. The most popular source of inspiration is the fashion industry, especially since many well-renowned designers work there. However, even in the case of such experts, issues related to technological factors, production difficulties or the availability of materials still apply. If this is so, then what can actually change the packaging market? Is it the projects of creative trendsetters? Or perhaps the development of production technology?
Minimalism and production possibilities
Minimalism has remained among the most influential trends for years. But if this is the case, why is it that there are so many cosmetics with richly-decorated packaging on the market? And why are there as many cosmetic products with decorative bottles or caps as there are those with rather simple and economical ones? Of course, this is highly dependent on the target group for a specific product, and this is a factor that can have a huge impact on the choice of packaging. For example, it is no secret that customers in the Middle East like golden ornaments and decorative elements resembling precious stones.
It is equally easy to notice that products designed for the American or European market are also often characterised by their unusual designs and various, original decorations. Examples of such perfume products include: Paco Rabanne Pure XS, with a decorative, gold snake-shaped cap, L’Air Du Temps Niny Ricci with a multi-coloured bottle that has a decorated silver ring at the top and a pearl cap in the shape of two doves, as well as Anna Sui Fantasia Mermaid with a gold, siren-shaped cap.
This begs the question as to why trends do not proceed in a single direction. The reason for this may be a strong desire to create something completely new and unique, often with the use of modern technologies. It is often the case that packaging manufacturers encourage perfume producers to try out new production methods, thanks to which their products will certainly stand out on the market.
Technological changes that affect the market
Technologies for processing the three materials from which cosmetic packaging is typically produced are constantly evolving. Glass, paper and plastics can already be processed in numerous ways, but thanks to the introduction of innovative machines new ways are being developed all the time. Therefore, it is hardly surprising to see processing companies wanting to utilise the expensive modern technologies that they have just implemented to the fullest extent. In turn, clients who see these new products offered by their suppliers quickly begin to consider introducing new goods, using a type of packaging that no competitor has yet developed.
Through this, progress in both technology and industry affect the way in which the packaging market itself will develop. These changes are not always compatible with current trends, however. As such, among the new products on the market, we can encounter those that are inspired by trends, cultural shifts and public concerns, as well as those that are the result of the willingness of producers to present something new, unprecedented and outstanding to their customers.
Which route should we choose?
When introducing new products or creating new packaging for their existing product lines, manufacturers always face a difficult choice. Is it better to design a package whose colour is in-line with the current fashion trends, or choose a colour that is not yet attainable to our competition? Should we choose a simple and minimalist shape? Or should we allow our supplier to design a top-of-the-line cap that looks like a true masterpiece? Is it more reasonable to opt for more traditional decoration, created with the use of galvanisation? Or perhaps decoration created with the use of metallisation, which is developing very fast and is becoming more ecological? Of course, all of these choices are highly dependent on the relevant marketing factors such as our target group, the target market, the necessity of adjusting the appearance of the packaging to match the rest of our products, as well as many others.
Balanced market development
As a producer of cosmetic product packaging, we are perfectly aware of the trends among our clients. A very important factor is that currently the market is in a state of equilibrium. We receive as many inquiries regarding simple patterns, including standard products, as we do regarding complex, multi-element and individually-customised projects. Some customers decide to choose the latter solution after we present our growing technological capabilities to them. These extensive production capabilities are the primary factor that makes our clients desire amazing and unique designs for their products. And of course, we will be more than happy to help you choose the perfect perfume cap or cosmetic jar for your product.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Lorcan Knight
- Topic Entry
- Created 18 Apr 2019
- Modified 24 Jul 2019
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